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Fractal Friday Digital Marketing Round Up #18

Fractal Friday Digital Marketing Round Up #19

Friday inspiration and essential content from the world of MMC Learning.

What link is most relevant to you and why? Reply and let us know.

THOUGHT FOR THE WEEK:

“There is no end to education. It is not that you read a book, pass an examination, and finish with education. The whole of life, from the moment you are born to the moment you die, is a process of learning.”- Jiddu Krishnamurti

FROM MMC: FROM IMPOSTER SYNDROME TO CHARTERED MARKETER – HELPING MARKETING PROFESSIONALS BE THE BEST THEY CAN BE

Inspired by a LinkedIn post by one of our recent graduates, Rene takes a deep dive into imposter syndrome can afflict all people in marketing roles at different times, how to spot it and how to deal with it to become the best possible marketing professional possible.

Read more here

FROM THE WEB: HOW TO CREATE MARKETING OFFERS THAT DON’T FALL FLAT

Great article shining a light on what doesn’t and does constitute a great lead generating marketing offer. TL:DR tip – asking people to get in touch isn’t an effective offer.

Read more here

FROM MMC: BALANCING EFFECTIVE CONTENT MARKETING WITH SALES OBJECTIVES

Our latest video outtake focused on content marketing strategy – where we focus on the intricate challenge of balancing content with sales – is taken from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook sees Geraint Holliman, marketing consultant, MSc in Digital Marketing trainer and published author and MMC’s Rene Power.

It’s the fourth part of a series of serialisations on content marketing strategy and implementation.

Read here

FROM THE WEB: GOOGLE’S GUIDE TO USER GENERATED CONTENT (UGC)

Looking to make the most of user generated content (UGC)? This article leaning on advice from Google outlines the correct ways to incorporate content submitted by website visitors.

Read here

FROM MMC: BITESIZE MICRO-LEARNING

We recently soft launched twenty learn-at-your-own pace modules covering critical aspects of the marketing mix.

They are perfect for aspiring and mid-career marketers who don’t feel the need to study for a qualification, but do need some level of additional knowledge or support.