Fractal Friday Digital Marketing Round Up #19
Friday inspiration and essential content from the world of MMC Learning.
What link is most relevant to you and why? Reply and let us know.
THOUGHT FOR THE WEEK:
“There is no end to education. It is not that you read a book, pass an examination, and finish with education. The whole of life, from the moment you are born to the moment you die, is a process of learning.”- Jiddu Krishnamurti
FROM MMC: FROM IMPOSTER SYNDROME TO CHARTERED MARKETER – HELPING MARKETING PROFESSIONALS BE THE BEST THEY CAN BE
Inspired by a LinkedIn post by one of our recent graduates, Rene takes a deep dive into imposter syndrome can afflict all people in marketing roles at different times, how to spot it and how to deal with it to become the best possible marketing professional possible.
FROM THE WEB: HOW TO CREATE MARKETING OFFERS THAT DON’T FALL FLAT
Great article shining a light on what doesn’t and does constitute a great lead generating marketing offer. TL:DR tip – asking people to get in touch isn’t an effective offer.
FROM MMC: BALANCING EFFECTIVE CONTENT MARKETING WITH SALES OBJECTIVES
Our latest video outtake focused on content marketing strategy – where we focus on the intricate challenge of balancing content with sales – is taken from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook sees Geraint Holliman, marketing consultant, MSc in Digital Marketing trainer and published author and MMC’s Rene Power.
It’s the fourth part of a series of serialisations on content marketing strategy and implementation.
FROM THE WEB: GOOGLE’S GUIDE TO USER GENERATED CONTENT (UGC)
Looking to make the most of user generated content (UGC)? This article leaning on advice from Google outlines the correct ways to incorporate content submitted by website visitors.
FROM MMC: BITESIZE MICRO-LEARNING
We recently soft launched twenty learn-at-your-own pace modules covering critical aspects of the marketing mix.
They are perfect for aspiring and mid-career marketers who don’t feel the need to study for a qualification, but do need some level of additional knowledge or support.
FROM THE WEB: HOW TO USE KEYWORD CLUSTERING TO SEAMLESSLY OPTIMISE YOUR SEO CONTENT
SEO experts are calling keyword clustering the SEO tactic to seamlessly optimize your SEO content and streamline your workflow at the same time. It’s simple and Google SERPs even help how do it.
TEAMS
Did you know we’ve trained over 20,000 marketers, leaders and entrepreneurs since 1999?
If you’d like to ensure your team hits new heights in 2022, we’ve got a superb customisable portfolio of support available. Find out more here.
FROM THE WEB: 100+ CONTENT MARKETING TRENDS AND PREDICTIONS FOR SUCCESS IN 2022
Lots of inspiration and predictions for what is going to matter most in 2022. Grab a coffee, it’s quite a read.
AND FINALLY…
We’re big fans of Think with Google here at MMC Learning. Check out their ten most read posts of 2021.
What was your favourite link?
Until next time.
MMC Team