Fractal Friday Digital Marketing Round Up #2

Friday inspiration and essential content from the world of MMC Learning.

Which link is most relevant to you?

FROM MMC: Talking strategy with Mike Baxter

We’re serialising a live Q&A with strategy expert Mike Baxter on the blog. If you missed the first two parts, catch up here.

Part 3: The difference between strategy and strategic plans (and the impact on marketing)

In a new transcripted video blog, we’re covering

  • The key differences between strategy and strategic planning
  • The implications on business areas like marketing
  • Creating ownership

Check it out now and let us know what you think.

Apply for MSc starting January 2022

Study with Mike Baxter and the MMC Learning team.

We’re taking applications for the January intake on our MSc in Marketing, run in conjunction with Manchester Metropolitan University.

Find out more and book a discovery call now!

From the web: Everything You Need to Know About Behavioral Segmentation

If you ignore all the embedded software promotion from Hubspot, this article all about behavioural segmentation is a must if you’re looking at being more tuned in to your most rewarding customer segments.

FROM MMC: How to give your CV more credibility and secure your next marketing job

In this new post, we’re looking at how to position, and improve your CV, by showcasing your credibility in order to secure your next (lucrative) marketing move.

It is essential in modern business that aspiring senior marketers twin a progressive attitude with an always learning mindset.

FROM THE WEB: Google Looks Back on 15 Years of Google Trends Data

Google Trends launched in the summer of 2006 and Search Engine Journal looks back on what was being searched for then and now.

Learn from Google’s Media Lab team about their approach planning, buying, implementing and evaluating media campaigns on behalf of Google brands.

Marketing coaching

Do you want to build your personal confidence and perform at a higher level?

Check out our coaching pathway for senior marketers, digital specialists & digital entrepreneurs who want to transform themselves to be able to deliver and navigate through the uncertain times ahead.

And finally…

Watch Ford’s robot test drivers take a car for an on-the-spot spin.

What was your favourite link? Let us know by hitting reply.

Until next time.

MMC Team