Fractal Friday Digital Marketing Round Up #21

Friday inspiration and essential content from the world of MMC Learning.

And issue #21 is our collection of “review of the year” articles and hottest reads.

On New Years Eve, we’ll be looking ahead to 2022 in digital marketing before returning to our original programming.

Thanks for being with us this year. We’d love to know what you like most about our articles, emails and content. Just hit reply and let us know.

Happy holidays.

THOUGHT FOR THE WEEK:

“Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas Edison

ICYMI FROM MMC: WHY CONTENT MARKETING IS SO IMPORTANT IN SALES: CONTENT BASED ON UNDERSTANDING CUSTOMER BUYING SIGNALS

This short video podcast (5 minutes) sees regular contributor and MSc alumni and tutor Geraint Holliman discussing how content plays a massive role in helping move customers towards purchase.

Read more here

FROM THE WEB: THE TOP TRENDS OF 2021 (GOOGLE SEARCH)

Google Search data provides insights into the changing priorities, cultural interests, and habits likely to last, helping marketers get ready for what comes next.

Read more here

ICYMI FROM MMC: WHAT TO LOOK FOR WHEN ASSESSING A WEBSITE’S EFFECTIVENESS

This short video podcast from James Pybus takes you into what to look for when assessing the effectiveness of a site.

Read more here

FROM THE WEB: 10 CONTENT MARKETING TRUTH BOMBS SHARED WITH THE #CMWORLD COMMUNITY IN 2021

The guest experts on Ask the #CMWorld Community livestreams in 2021 shared tips on everything from analytics to video storytelling, SEO, and more. Here’s the top ten.

Read more here

CHECK OUT THE OPTIONS AVAILABLE TO BOOST YOUR TEAM’S MARKETING OUTCOMES

Whether it’s access to the latest thinking and hottest hacks, team training, coaching or qualifications through CIM, we’ve got something for you.

To start 2022 on fire, click here.

FROM THE WEB: 2021 Analysis of Top Ecommerce Platforms

If you’re an ecommerce marketer, this is the post for you.

HTTPArchve analyzed 8.2 million websites to determine which ecommerce platform is the best. The data yielded some unexpected results.

Read more here

ICYMI FROM MMC: 6 WAYS TO DRAMATICALLY IMPROVE YOUR MARKETING CAREER PROSPECTS

Read more here

AND FINALLY…

A little late for Christmas but as subscriptions are all the rage, who is a fascinating collection of subscriptions that make for great gift experiences.

(This article also doubles as inspiration for your 2022 side hustle).

Read more here

What was your favourite link?

Until next time.

MMC Team