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Fractal Friday Digital Marketing Round Up #21

Fractal Friday Digital Marketing Round Up #21

Friday inspiration and essential content from the world of MMC Learning.

And issue #21 is our collection of “review of the year” articles and hottest reads.

On New Years Eve, we’ll be looking ahead to 2022 in digital marketing before returning to our original programming.

Thanks for being with us this year. We’d love to know what you like most about our articles, emails and content. Just hit reply and let us know.

Happy holidays.

THOUGHT FOR THE WEEK:

“Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas Edison

ICYMI FROM MMC: WHY CONTENT MARKETING IS SO IMPORTANT IN SALES: CONTENT BASED ON UNDERSTANDING CUSTOMER BUYING SIGNALS

This short video podcast (5 minutes) sees regular contributor and MSc alumni and tutor Geraint Holliman discussing how content plays a massive role in helping move customers towards purchase.

Read more here

FROM THE WEB: THE TOP TRENDS OF 2021 (GOOGLE SEARCH)

Google Search data provides insights into the changing priorities, cultural interests, and habits likely to last, helping marketers get ready for what comes next.

Read more here

ICYMI FROM MMC: WHAT TO LOOK FOR WHEN ASSESSING A WEBSITE’S EFFECTIVENESS

This short video podcast from James Pybus takes you into what to look for when assessing the effectiveness of a site.

Read more here

FROM THE WEB: 10 CONTENT MARKETING TRUTH BOMBS SHARED WITH THE #CMWORLD COMMUNITY IN 2021

The guest experts on Ask the #CMWorld Community livestreams in 2021 shared tips on everything from analytics to video storytelling, SEO, and more. Here’s the top ten.

Read more here