Fractal Friday Digital Marketing Round Up #24
Friday inspiration and essential content from the world of MMC Learning.
THOUGHT FOR THE WEEK:
“Talent wins games, but teamwork and intelligence win championships.” — Michael Jordan
NEW FROM MMC: HOW CAN I IMPROVE MY CONTENT MARKETING SKILLS?
Content marketing is fast becoming the dominant skill required in the modern marketer.
Whether it is the written word, video, audio or experiential, the concept of content transcends brand, digital, PR, creative in a way like no other marketing discipline.
This new piece identifies four areas to work on for your content marketing efforts to reach new heights.
FROM THE WEB: FACEBOOK LIVE AS A MARKETING STRATEGY
This Social Media Examiner article on using Facebook Live as a strategy is really smart and some of the thinking can be well applied to a general video strategy and other platforms too.
ICYMI FROM MMC: WHY CONTENT MARKETING IS SO IMPORTANT IN SALES; CUSTOMER BUYING SIGNALS
This short video podcast (5 minutes) sees Geraint Holliman discussing how content plays a massive role in helping move customers towards purchase.
FROM THE WEB: 11 TRENDS THAT WILL SHAPE WORK IN 2022 AND BEYOND
Great Harvard Business Review analysis of some powerful trends to be mindful of and maybe work into your thinking as you work towards a successful 2022.
FROM THE WEB: THE ESSENTIAL CONTENT MARKETING GLOSSARY: 50+ TERMS YOU NEED TO KNOW
Very impressive post from Content Marketing Institute giving the top 50 most used terms and supporting resources. Grab your drink of choice and a pad and pen for this one!
FINAL FINAL CALL FOR MSc DIGITAL MARKETING APPLICATIONS – INTAKE, JANUARY 2022
If you’ve entered the new year with career and professional advancement as your number one goal, take the first step now.
Find out more about what is involved in studying for and achieving a Masters, with this free on-demand webinar hosted by tutors and course directors.
FROM THE WEB: HOW TO BECOME YOUR OWN CAREER COACH
Second HBR share of the week and it covers the rising concept of self-coaching and three essential skills allowing anyone to coach themselves, regardless of experience or expertise.
ICYMI FROM MMC: DOES YOUR CONTENT MARKETING CONTENT FAITHFULLY REFLECT YOUR BRAND AND BUILD TRUST?
Listen in on seven minutes of highlights from a session discussing tone in content and the dos and don’ts of becoming a thought leader. Do you face these challenges in your business?
FROM INTERN TO MILLION DOLLAR CREATOR IN FOUR YEARS
Google profiled Christina Galbato this week who began her career as a public relations intern in 2015, launched a personal blog and an Instagram profile in 2016, posting about travel and life in New York City and made $1m online in 2020, helping thousands of others do the same.
What was your favourite link?
Until next time.