Fractal Friday Digital Marketing Round Up #25
Friday inspiration and essential content from the world of MMC Learning.
THOUGHT FOR THE WEEK:
“The most difficult thing is the decision to act, the rest is merely tenacity.” — Amelia Earhart
FROM MMC: CONTENT MARKETING TRENDS 2022 WEBINAR WITH DAVE CHAFFEY
Content marketing is the glue that helps link many digital and traditional marketing activities from search and social media marketing to your website and events.
And the quality of your content helps differentiate your brand and gain conversion.
Join our world exclusive webinar with digital marketing pioneer Dave Chaffey on Thursday 27th January at noon GMT to get the lowdown on what you should be doing in 2022.
FROM THE WEB: 22 SMART GOOGLE SEO TIPS FOR 2022
We missed this when we published at the start of the year, but the guys at Moz released one of their innovative Whiteboard Friday’s all about SEO.
It’s a 20 minute watch but it is aden with great tips.
ICYMI: HOW MARKETING QUALIFICATIONS CAN SET YOU UP TO WORK FOR YOURSELF
The global uncertainty caused by the coronavirus pandemic made many marketers realise that an employed career for life may not be most attractive career strategy. Credibility when you need to find your own work is key.
FROM THE WEB: 7 WAYS TO OPTIMIZE YOUR FACEBOOK STRATEGY FOR LEADS AND CONVERSIONS
Want to use your company’s Facebook page for more than just building awareness? Wondering how to turn your followers into actual customers?
NEXT CIM COURSE ENROLMENT COMING SOON
The first 2022 enrolment for Level 4 Certificate in Professional Marketing & Digital Marketing and Level 6 Diploma in Professional Marketing & Digital Marketing in conjunction with CIM is coming up on 7th February.
If your new year’s career resolutions are already stalling, maybe adding a qualification and all the bonuses studying with new peers brings might be the thing to get you back on track.
Find out more on our CIM webinar, click here.
FROM THE WEB: 7 STEPS TO BUILDING A LINKEDIN CONTENT STRATEGY THAT WORKS
Want to use LinkedIn more efficiently to grow your business? Not sure what to post for the most impact? This post will help.
HOW NOT TO SHOW EMPATHY TO CUSTOMERS
At a time when energy costs are predicted to go through the roof, Energy supplier E.On has said it is “incredibly sorry” for sending socks to customers in a bid to encourage them to turn the heating down.
It’s a lesson in how not to show empathy to customers.
What was your favourite link?
Until next time.