Fractal Friday Digital Marketing Round Up #28
Friday inspiration and essential content from the world of MMC Learning.
THOUGHT FOR THE WEEK:
“The two most important days in your life are the day you’re born and the day you find out why.” – Mark Twain
NEW FROM MMC: DIGITAL MARKETING TRENDS 2022 (PART 2 – ECOMMERCE)
The explosion in UK online food shopping during the pandemic is just one example to organisations of all types of how adapting to new circumstances can completely transform a company and its commercial prospects.
Ecommerce is the first of the five digital trends Rene and Mike talk about in their digital marketing trends for 2022 session.
FROM THE WEB: BUILDING A HOLISTIC SEARCH STRATEGY
Organic and paid search channels are huge sources of traffic for websites (roughly 68%), yet few marketing teams know how to align the tactics, insights and goals of both effectively. This is why so many search professionals speak of implementing holistic strategies.
FROM THE WEB: 15 DIGITAL CONTENT MISTAKES THAT CAN HURT YOUR BRAND
Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. Make sure you’re not doing any of these.
BOOK THE CONTENT AND CONVERSION ONLINE MARKETING SUMMIT NOW
Three incredible two-hour masterclasses in ONE DAY covering content strategy, content for websites and landing pages and content for blogging and article writing there is something for everyone.
And an awesome early bird offer that saves you upto £100 if you book before the end of February.
FROM THE WEB: GETTING BACK TO BASICS WITH EMAIL MARKETING
Email is an essential part of our marketing mix and getting people onto a list and regularly engaging with them should be an absolute priority.
This neat 11-point post highlights some of the important basics in getting your email marketing going again.
PERSONAL DEVELOPMENT: FIVE THINGS I’D DO IF I WAS STARTING OVER
Great tips from American marketing influencer Mark Schaefer on what he’d do if he was starting over. Our marketing director Rene agrees with all these points on building your personal brand.
SEE ALL THE SUPERBOWL 56 ADS RELEASED SO FAR
Get a preview of all the ads released so far. Our favourite is Amazon Alexa at home with Colin Jost (Saturday Night Live) and Scarlett Johansson.
What was your favourite link?
Until next time.