Fractal Friday Digital Marketing Round Up #3

Friday inspiration and essential content from the world of MMC Learning.

Which link is most relevant to you?

FROM MMC: Getting creative with strategy

We’re serialising a live Q&A with strategy expert Mike Baxter on the blog.

Part 4: Getting creative with strategy and understanding the key elements

In a new transcripted video blog, we’re covering

Why strategy is a creative exercise
The House of Strategy model
The differences between mission and vision
Where to go for inspiration on setting strategy.

Check it out now and let us know what you think.

Head to the bottom of the post to access the first three posts.

Bitesize digital marketing support with Pivotal Marketer Academy

For marketers looking for something more fast impact than a 9-12 month course of study, and with hundreds of resources instantly at your fingertips, maybe Pivotal Marketer Academy membership is the best way for you to propel your marketing to greater heights

Find out more about what’s included here.

From the web: The four things every high performing landing page needs

In a near lethal digital marketing double-act, Hubspot marketing manager writes this simple but devasting effective piece on optimisation for Think with Google.

There is an extra copywriting tip in the copy. Did you spot it?

FROM MMC: Standing out as a marketing consultant

In our latest post discussing different career drivers, we’re looking at the steps you can take to stand out as a marketing consultant, marketing trainer or marketing coach.

Click here to uncover six ways qualifications can fuel your success.

FROM THE WEB: Storytelling structures that build, strengthen, or repair your brand

It’s a bit of a read this content marketing piece from Content Marketing Institute. Make a brew and grab a notebook because it will change your appreciation of brand story, brand stories and the art of spinning amazing content.

Stick with it and you’ll be rewarded with the Experiences Pyramid of storytelling.