Fractal Friday Digital Marketing Round Up #31

Friday inspiration, essential content and three new live events from the world of MMC Learning

THOUGHT FOR THE WEEK:

“Courage doesn’t always roar. Sometimes courage is a quiet voice at the end of the day saying, “I will try again tomorrow.”
― Mary Anne Radmacher

NEW FROM MMC: DIGITAL MARKETING TRENDS 2022 (PART 5 – COOKIES, PRIVACY AND DATA MANAGEMENT)

Part five of Mike and Rene’s Digital Marketing Trends 2022 recording is a biggie. They are looking in detail at the impending Cookiepocalypse – the removal of cookie technology in 2023 – and wider issues surrounding the collection, management and use of customer data.

This will impact all marketers looking to nurture prospects, collect and use data and demonstrate a return on marketing.

Watch here.

HOT FROM THE WEB: USE THESE 3 SEO METRICS TO MEASURE YOUR CONTENT MARKETING ROI

We’re all producing more content and need to see that it is making a difference. Find out about how to use three critical SEO metrics in your reporting and planning.

Read more here.

FREE LIVE SESSION – THREE CRITICAL COMPONENTS MOST SUCCESSFUL CONTENT MARKETING STRATEGIES LACK

As we prepare for our first Content and Conversion Marketing Summit, join published MSc tutor and consultant Geraint Holliman in conversation with Rene Power as they discuss content marketing strategy and the three critical components needed to ensure success.

This event will broadcast free on Zoom on Monday 7th March at 1pm GMT and beam into LinkedIn.

Register here

FROM THE WEB: A TECHCRUNCH REVIEW OF SEO TOOLS SEMRUSH AND AHREFS

SEMrush and Ahrefs are among the most popular tools in the SEO industry. Both companies have been in business for many years and are used by thousands of customers daily.

Read more here.

FREE LIVE SESSION 8TH MARCH – THE THREE THINGS YOUR WEBSITE NEEDS MOST TO CONVERT BUSINESS

Our second session next week features Mike Berry in conversation with Rene Power as they discuss applying content marketing and customer experience principles to designing a high converting website engine.

This event will broadcast free on Zoom on Tuesday 8th March at 3pm GMT and beam into LinkedIn.

Register here

FROM THE WEB: 5 LESSONS ON CREATING VIDEO LIKE A PRO EVEN IF YOU’RE JUST STARTING OUT

88% of marketers are using video in 2022. Don’t get left behind with these tips to help you up your game and look more professional.

Read more here.

FREE LIVE SESSION 10TH MARCH – THREE STEPS TO CREATING MORE ENGAGING CONTENT

Our third and final live session next week features Rene Power in conversation with Imran Farooq as they discuss applying content marketing strategy to creating captivating and engaging marketing content – especially blogs and articles.

This event will broadcast free on Zoom on Thursday 10th March at 1pm GMT and beam into LinkedIn.

Register here

FROM THE WEB: HOW TO CREATE DIGITAL PRODUCTS (THAT PEOPLE ACTUALLY WANT)

A digital product that sells while you sleep (or certainly drives warm traffic) is the ultimate dream, but you might be wondering how to create digital products in the first place.

Read more here.

ARE YOU BOOKED ONTO THE CONTENT AND CONVERSION SUMMIT?

With over six hours of teaching over three sessions, the summit on Wednesday 16th March is going to help you create the right content marketing strategy, develop the right plan and produce the right assets to take your content marketing to the next level – all in ONE day!

Early bird pricing ended 1st March, but you can still join booked attendees and save £100s by booking all three sessions before 13th March.

Find out more here.

AND FINALLY….
HOW THE MARKETING INDUSTRY IS RESPONDING TO THE UKRAINE WAR

Ad Age is keeping this news feed up to date with every step brands are taking in response to the situation in Ukraine.

Read more here.

What was your favourite link?

Until next time.

MMC Team