Fractal Friday Digital Marketing Round Up #32
Friday inspiration, essential content and three new live events from the world of MMC Learning.
THOUGHT FOR THE WEEK:
“If the decisions you make about where you invest your blood, sweat, and tears are not consistent with the person you aspire to be, you’ll never become that person.”
― Clayton M. Christensen
NEW FROM MMC: DIGITAL MARKETING TRENDS 2022 (PART 6 – IDENTITY RESOLUTION AND WHAT DIGITAL EVEN MEANS IN 2022
This sixth and final outtake (12 minutes) sees Mike and Rene talk all about identity resolution – achieving a single customer view, the end of “digital” and what digital even means and covers in 2022.
FROM THE WEB: HOW BRANDS LIKE AVEDA AND KRAFT HEINZ ARE UNLOCKING THE VALUE OF FULL-FUNNEL MARKETING
Today’s consumer moves seamlessly across online and offline channels to find what they need. For years, marketers have heard that a holistic, full-funnel approach is critical for meeting customers where they are. Now we have the data to prove it.
FINAL CALL FOR MARCH CIM INTAKE
The first 2022 enrolment for Level 4 Certificate in Professional Marketing & Digital Marketing and Level 6 Diploma in Professional Marketing & Digital Marketing in conjunction with CIM is coming up on 14th March.
If your new year’s career resolutions are already stalling, maybe adding a qualification and all the bonuses studying with new peers brings might be the thing to get you back on track.
Find out more on our CIM webinar, click here.
HOT FROM THE WEB: HOW TO REDUCE, REUSE, AND RECYCLE YOUR CONTENT FOR IMPROVED SEARCH RESULTS
Familiar with the reduce, reuse, recycle model of waste management, but have you considered it for your search-focused content?
Follow the 3R approach by pruning and revising your site’s content regularly. That strategy can help snip the content weighing down your site’s overall search engine result page (SERP) rankings.
ARE YOU BOOKED ONTO THE CONTENT AND CONVERSION SUMMIT?
Not long left. With over six hours of teaching over three sessions, the summit on Wednesday 16th March is going to help you create the right content marketing strategy, develop the right plan and produce the right assets to take your content marketing to the next level – all in ONE day!
If you attended one of our free sessions this week, you’ll have a code in your inbox. Act fast before it runs out!
FROM THE WEB: SHORT FORM VIDEO – TIKTOK TRENDS B2B AND B2C MARKETERS SHOULD WATCH IN 2022
As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. According to Hubspot Blog Research, 44% of marketers currently leverage TikTok.
AND FINALLY….
PODCASTING: LESSONS FROM 30M DOWNLOADS
The founder of Social Media Examiner, Michael Stelzner shares lessons learned from producing a top business podcast.
What was your favourite link?
Until next time.
MMC Team