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Fractal Friday Digital Marketing Round Up #36

Friday inspiration and essential content from the world of MMC Learning.

THOUGHT FOR THE WEEK:

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” — Steve Jobs

FROM MMC: WHY MOST MARKETING PROFESSIONALS FIND CONTENT MARKETING HARD – AND THREE WAYS TO MAKE CONTENT MARKETING EASIER

Survey statistics from SmartInsights indicate that around 60% of organisations still don’t have a documented content marketing strategy that drives the marketing activity of their business.

Astounding when you consider the huge volume of effort businesses seem to put into marketing. Marketing without true focus that an entire team or business can rally behind.

We recently chatted to Geraint Holliman about content marketing strategy and asked him three big questions.

Access here.

FROM THE WEB: 5 SEO TRENDS TO LEVERAGE IN 2022 (HUBSPOT BLOG DATA)

Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation, it can feel like the goal post is always moving.

And while the goal of SEO remains the same – to boost your presence in relevant search results – the tactics for getting there look different from year to year.

Read more here.

FROM MMC: BITESIZE ON-DEMAND COURSES ON DIGITAL MARKETING

With various aspects impacting cost of living right now, you may be thinking a professional qualification is out of reach right now. But that shouldn’t stop your development.

That’s why we have dozens of short, work-at-your-own-pace micro-learning lessons with built-in high impact.

Find out more.

FROM THE WEB: EIGHT BOOKS TO IMPROVE YOUR PR SKILLS

Want to brush up on your PR and communications skills. Check out this curated list of must reads.

Read more here.

FROM MMC: WHY INVESTING IN YOUR MARKETING TEAM IS THE BEST INVESTMENT YOU CAN MAKE – AND SEVEN WAYS TO DO IT!

Any leader in any organisation with more than a dozen or so employees will need to make some difficult decisions.

Especially decisions involving where they should invest time and resources. Investing in your people can have wide-ranging and beneficial effects on your organisation.

Read this new post offering four key benefits and seven ways to do it.

Read more here.

FROM THE WEB: HOW TO CREATE A THREE-TIER BLOG STRATEGY TO INCREASE REVENUE

Time to freshen up your content efforts by specifically targeting newbies (at the top of the sales funnel), intermediates (in the middle of the sales funnel) and experts (at the bottom of the sales funnel)?

This is a genuinely great blog post that will help many targeting different types of buyers.

Read more here.

AND FINALLY….
FROM THE WEB: HOW TWITTER’S EDIT BUTTON CAN ACTUALLY WORK

The ability to edit tweets is coming—but it’s full of risks and not as straight forward as you may think. This is how to do it right.

Read more here.

What was your favourite link?

Until next time.

MMC Team

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