Fractal Friday Digital Marketing Round Up #38
Friday inspiration and essential marketing content from the world of MMC Learning.
THOUGHT FOR THE WEEK:
“As a single footstep will not make a path on the earth, so a single thought will not make a pathway in the mind. To make a deep physical path, we walk again and again. To make a deep mental path, we must think over and over the kind of thoughts we wish to dominate our lives.” — Henry David Thoreau
FROM MMC: ACCESS CUSTOMER CENTRICITY BITESIZE TRAINING AND IMPROVE CUSTOMER EXPERIENCE
Check out four NEW bitesize learning modules offering a range of insights into achieving a better customer experience. Simple. Accessible. Instant.
FROM THE WEB: RESILIENCE TIPS FROM A GOOGLE EXPERT
Google defines resilience as your ability to respond to and recover from stress.
FROM MMC: HOW TO IMPROVE THE PERCEPTION OF MARKETING IN YOUR BUSINESS – AND PERCEPTION OF YOU AS A PIVOTAL MARKETER
We’ve heard during qualification discussion calls that some prospective students struggle to be heard and seen professionally and this can be a major stumbling block personally and professionally.
In this essential advice for aspiring marketing managers and directors, we outline six ways to improve the perception of marketing – and yourself.
FROM THE WEB: WHAT HAPPENED AT NETFLIX?
Netflix was the undisputed pandemic star but with a worldwide cost of living crisis and withdrawal from Russia, they’re set to lose millions of subscribers in 2022. As a result, it lost 35% of its share price this week.
What’s gone wrong and how could you avoid an explosion like this in your business?
FROM MMC: THE THREE THINGS YOUR WEBSITE NEEDS MOST TO CONVERT BUSINESS
Smart businesses build clear and coherent websites and run marketing campaigns that are designed to get as many potential customers to their own website as possible.
We recently chatted to MSc tutor Mike Berry about high converting websites and asked him three big questions about how to get more out of your site. There’s easily over a dozen website conversion tips in this post.
FROM THE WEB: MASTERING THE ART OF STORYTELLING WITH YOUTUBE
Drawn from an extensive study of YouTube ads, the ABCDs are best practices for building effective advertising creative on YouTube. See how they can optimize your ad and help you achieve specific marketing objectives like awareness, consideration, and action.
Tip: It could just be useful in other areas of marketing too.
FROM THE MMC VAULT: WHY BECOMING A T-SHAPED MARKETER IS A CRITICAL MOVE FOR YOUR CAREER AND DEVELOPMENT
Newer subscribers will have missed this post from late 2020 where we really started to zero in on the concept of the T-shaped marketer.
FROM THE WEB: UNILEVER WILL NO LONGER MARKET FOOD AND BEVERAGES TO CHILDREN
In an attempt to “raise the bar” Unilever has updated its global principles for responsible marketing to children and will not be targeting children under 16 years old with any marketing.
GOOGLE ANALYTICS 4 FAQS: STAY CALM & KEEP TRACKING
Did you get an email reminding you that Google Analytics 4 is replacing Universal Analytics on 1 July 2023, meaning Universal Analytics properties will stop processing new hits.
Don’t panic, catch up and take the right steps to ensure you can keep tracking with this timely post.