Fractal Friday Digital Marketing Round Up #39
Friday inspiration and essential content from the world of MMC Learning.
THOUGHT FOR THE WEEK:
“I never dreamed about success. I worked for it.” — Estée Lauder
FROM THE WEB: HOW TO CREATE AN AUTOMATED SALES FUNNEL ON LINKEDIN
Looking to generate more sales from LinkedIn without actively prospecting? Curious how to build an automated lead generation process on the platform for top, middle or bottom of funnel?
Turn your LinkedIn company page into an automated sales funnel with these seven steps.
FROM MMC: HOW TO PROTECT YOUR MARKETING CAREER AGAINST THE THREAT OF AUTOMATION AND AI
Developments in marketing software have taken place at a breathtaking rate, making many aspects of the marketing and creative function not just easier, but also at risk of obsoletion.
If your role is dependent on these five “at risk” skills, you might need to think about how to protect your marketing career in the long term.
FROM THE WEB: THE FIRST THREE SEO TESTS YOU SHOULD PERFORM ON YOUR WEBSITE
Here’s an eight minute “Whiteboard Friday” from Moz covering the first three SEO tests you should run to kick-start your SEO testing program.
FROM MMC: HOW TO GET YOUR MARKETING TEAM THINKING AND ACTING MORE STRATEGICALLY
With modern marketing departments requiring specialists with a broad understanding of core marketing principles (T shaped marketers), how can a Head of Marketing foster a team capable of thinking more strategically and adding greater value to the organisation?
Here’s some practical actions whether you’re an existing or aspirational marketing team leader to implement across your team.
FROM THE WEB: WHAT TO PUT IN YOUR EMAIL FOOTER (FIVE EXAMPLES)
The footer won’t get the attention of your readers before they open the email, but it may be their last impression. Good email footers offer signposts to action, great email footers delight and inspire more interaction.
FROM THE MMC VAULT: NOT T-SHAPED MARKETER
FROM THE WEB: CURATE CONTENT LIKE A PRO
This newsletter is part curated. It’s easier and advantageous to have a resource for our audience that isn’t just us talking about ourselves. And we use Feedly and a few other resources to pull in hundreds of articles we then choose for Fractal Friday each week.
More tips in this post from Content Marketing Institute.
FROM MMC: ACCESS DIGITAL MARKETING STRATEGY BITESIZE TRAINING AND IMPROVE CUSTOMER EXPERIENCE
Check out four NEW bitesize learning modules offering a range of insights into thinking and acting more strategically. Simple. Accessible. Instant.
Take a fresh look at the Google app this weekend. (If you’ve got kids the AR animals are awesome). Thank us later.
What was your favourite link?
Until next time.