Fractal Friday Digital Marketing Round Up #4
Friday inspiration and essential content from the world of MMC Learning.
Which link is most relevant to you?
From MMC: How understanding what drives you can lead to a more rewarding life and lifestyle
In our latest post exploring the main desires that drive career and life development, particularly in the marketing profession, we look to specific human desires and how critical needs affect all the decisions we make.
From the web: Solving the challenge of marketing ROI
Exceptional post from the highly influential b2b marketer Michael Brenner looking at how to tangibly improve marketing ROI.
Warning: It does involve some maths and requires you to work with colleagues to produce meaningful data to make better decisions on.
Are you up for the challenge? Check it out here.
Join the September cohort
Would a call to discuss adding a CIM qualification for you, or someone in your team, be the right move right now?
Our next courses start Monday 20 September and we have great joining bonuses and payment plans if you want to get a head start on your professional marketing qualification.
From MMC: Implementing KPI driven strategy
We’re serialising a live Q&A with strategy expert Mike Baxter on the blog and this is the FINAL part.
Part 5: Breaking down strategy KPIs to ensure strategy is effective and works
In this 15Â minute transcripted video, Mike discusses with Rene
- Key performance indicators for strategy
- The three things KPIs should cover
- Strategy models
- Takeaways from the whole 5-part strategy series
- Free resources available from goalatlas.com.
Check it out now and let us know what you think.
Head to the bottom of the post to access the first four posts if you want to read them all in order.
From the web: Hiring your next SEO
If you’re in the market for SEO support – whether permanent, on contract, or maybe even as an agency resource – this article from Moz is going to provide lots of pointers on what to look for in a hire.
(Pro tip: If you’re looking for a role, use this article to prepare for interview!)
And finally…who wants some popcorn?
New technology start up Popcorn is looking to shake up video communication in the workplace with its innovative short-form video app. Could be a good one to jump on early; if you’re on iPhone, it’s free from the App Store.
What was your favourite link? Let us know by hitting reply.
Until next time.
MMC Team