Fractal Friday Digital Marketing Round Up #40
Friday inspiration and essential marketing content from the world of MMC Learning.
THOUGHT FOR THE WEEK:
“Stay away from those people who try to disparage your ambitions. Small minds will always do that, but great minds will give you a feeling that you can become great too.” — Mark Twain
HOT FROM THE WEB: 9 CREATIVE WAYS TO USE GOOGLE’S KEYWORD PLANNER TOOL
Google’s Keyword Planner is an excellent tool for keyword research, but its functionality is limited. Here are 9 tips to get more out of it and that’s why this is our top post of the week.
FROM MMC: IS MARK RITSON RIGHT IN HIS STANCE ON STRATEGIC MARKETING AND STRATEGIC MARKETERS?
Whether he’s discussing the ten biggest myths of marketing, the ten most overused marketing models or waxing lyrical on epic brand marketing fails in his Marketing Week columns, his LinkedIn feed or on his occasional webinars, he always entertains whilst simultaneously provoking deeper thought.
This week we looked at some of his most popular articles around strategy
FROM THE WEB: HOW TO CONDUCT A SOCIAL MEDIA AUDIT IN JUST THREE STEPS
In this article, learn the three essential steps to auditing your social media strategy and creating one that better reflects and meets your customers’ needs.
FROM THE WEB: PEOPLE HAVE CHANGED THE WAY THEY SHOP. HAVE YOU CHANGED THE WAY YOU SELL?
Three new shopping trends have emerged in recent years and are here to stay. Read this to find out how businesses can craft retail marketing strategies to meet shoppers on their terms.
FROM THE MMC VAULT: THE TOP 3 STRATEGY BOOKS EVERY MARKETER SHOULD READ
A super short 2 minute video blog featuring Mike Baxter covering his three essential recommendations on strategy for marketers. Get them on your summer reading list.
FROM THE WEB: VIDEO CONTENT STRATEGY: FROM YOUTUBE TO SHORT-FORM SOCIAL
Learn how to simplify your video production and produce lots of content you can use everywhere.
FROM MMC: ACCESS BITESIZE INTRODUCTION TO MARKETING SHORT COURSES
Choose from four or our quick-start modules covering marketing essentials, planning, customer insights and digital marketing. Simple. Accessible. Instant.
THE RISE OF THE 15 MINUTE MEETING
As Zoom puts the blocks on non paying users straying over the 40 minute mark, check out this article looking at the rise of the 15 minute meeting.
What was your favourite link?
Until next time.