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Fractal Friday Digital Marketing Round Up #40

Friday inspiration and essential marketing content from the world of MMC Learning.

THOUGHT FOR THE WEEK:

“Stay away from those people who try to disparage your ambitions. Small minds will always do that, but great minds will give you a feeling that you can become great too.” — Mark Twain

HOT FROM THE WEB: 9 CREATIVE WAYS TO USE GOOGLE’S KEYWORD PLANNER TOOL

Google’s Keyword Planner is an excellent tool for keyword research, but its functionality is limited. Here are 9 tips to get more out of it and that’s why this is our top post of the week.

Read more here.

FROM MMC: IS MARK RITSON RIGHT IN HIS STANCE ON STRATEGIC MARKETING AND STRATEGIC MARKETERS?

Whether he’s discussing the ten biggest myths of marketing, the ten most overused marketing models or waxing lyrical on epic brand marketing fails in his Marketing Week columns, his LinkedIn feed or on his occasional webinars, he always entertains whilst simultaneously provoking deeper thought.

This week we looked at some of his most popular articles around strategy

Read more here.

FROM THE WEB: HOW TO CONDUCT A SOCIAL MEDIA AUDIT IN JUST THREE STEPS

In this article, learn the three essential steps to auditing your social media strategy and creating one that better reflects and meets your customers’ needs.

Read more here.

FROM THE WEB: PEOPLE HAVE CHANGED THE WAY THEY SHOP. HAVE YOU CHANGED THE WAY YOU SELL?

Three new shopping trends have emerged in recent years and are here to stay. Read this to find out how businesses can craft retail marketing strategies to meet shoppers on their terms.

Read more here.