Fractal Friday Digital Marketing Round Up #41
Friday inspiration and essential marketing content from the world of MMC Learning.
THOUGHT FOR THE WEEK:
“Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” — Dale Carnegie
FROM MMC: THREE STEPS TO CREATING BETTER, MORE ENGAGING MARKETING CONTENT
Every business under the sun is turning to content to help them attract, engage and convert passing interest into buying conviction. But how do you stand out in an absolute ocean of choice?
We recently chatted to Rene about creating engaging content and asked him three big questions occupying the minds of creators.
HOT FROM THE WEB: SEVEN CONTENT MARKETING TAKEAWAYS FROM 4.6M DOWNLOADS
Great summary of what best practice looks like in the latest Netline 2022 State of B2B Content Consumption and Demand Report for Marketers.
FROM THE WEB: HOW CUSTOMER-CENTRICITY GUIDED MONDELĒZ INTERNATIONAL’S DIGITAL TRANSFORMATION
A deep understanding of consumers has become the bedrock that allows Mondelez to create value for them. See how they were able to arrive here.
FROM THE MMC VAULT: WHAT TO LOOK FOR WHEN ASSESSING A SITE’S EFFECTIVENESS
Looking at different ways to improve your website performance for your customers?Do you know the basic skills required to make your website more aesthetically pleasing?
FROM THE WEB: MEASURING LINK-BUILDING
It’s one of the less glamorous but still most important ways to improve online visibility. Check out this impressive 11 minute whiteboard session from Moz.
FROM MMC: ACCESS BITESIZE INTRODUCTION TO MARKETING SHORT COURSES
Do you want to become a brilliant Digital Strategist?
Check out this bitesize online learning experience based around key marketing and digital strategy topics relevant in today’s world for Marketers, Entrepreneurs, and Leaders.
100 THINGS ANNOUNCED AT IO 2022
A summary of 100 technology, software and hardware updates that were announced at Google’s IO 2022 conference this week.
From new gear, Android updates, new developments, smart home, business, mobile and AI, there will be something in here you’d benefit from knowing more about.
What was your favourite link?
Until next time.