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Fractal Friday Digital Marketing Round Up #41

Fractal Friday Digital Marketing Round Up #41

Friday inspiration and essential marketing content from the world of MMC Learning.

THOUGHT FOR THE WEEK:

“Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” — Dale Carnegie

FROM MMC: THREE STEPS TO CREATING BETTER, MORE ENGAGING MARKETING CONTENT

Every business under the sun is turning to content to help them attract, engage and convert passing interest into buying conviction. But how do you stand out in an absolute ocean of choice?

We recently chatted to Rene about creating engaging content and asked him three big questions occupying the minds of creators.

Read more here.

HOT FROM THE WEB: SEVEN CONTENT MARKETING TAKEAWAYS FROM 4.6M DOWNLOADS

Great summary of what best practice looks like in the latest Netline 2022 State of B2B Content Consumption and Demand Report for Marketers.

Read more here.

FROM THE WEB: HOW CUSTOMER-CENTRICITY GUIDED MONDELĒZ INTERNATIONAL’S DIGITAL TRANSFORMATION

A deep understanding of consumers has become the bedrock that allows Mondelez to create value for them. See how they were able to arrive here.

Read more here.

FROM THE MMC VAULT: WHAT TO LOOK FOR WHEN ASSESSING A SITE’S EFFECTIVENESS

Looking at different ways to improve your website performance for your customers?Do you know the basic skills required to make your website more aesthetically pleasing?

Read more here.