Fractal Friday Digital Marketing Round Up #40
Friday inspiration and essential marketing content from the world of MMC Learning.
THOUGHT FOR THE WEEK:
“You’ve got to get up every morning with determination if you’re going to go to bed with satisfaction.” — George Lorimer
FROM MMC: DAVE CHAFFEY ON ALIGNING CONTENT WITH CUSTOMER JOURNEY, PERSONALISATION AND MEASURING CONTENT MARKETING
This outtake focused on content marketing trends 2022 is taken from a live webinar earlier in 2022 recorded exclusively with Dave Chaffey, the UK’s leading digital marketing expert and tutor on MMC Learning’s MSc in Digital Marketing.
In this ten minute video blog post Dave talks about aligning content with customer journey, personalisation and measuring content marketing.
FROM THE WEB: IMPROVING CUSTOMER CONTENT EXPERIENCE
Content is a key element of just about any page. No wonder it can make or break the user experience your site provides.
Have you ever thought about your content strategy in the context of user experience? Is your content user-friendly and accessible?
Here are three ways (and three tools) to improve the user experience of your content:
FROM MMC: WHAT ARE THE POSITIVE BENEFITS OF CREATING A CONTENT MARKETING STRATEGY ON AN ORGANISATION’S MARKETING?
Marketing is about growth.
And content marketing is about creating customer focused assets and material that help guide their decision making and ultimately encourage them to choose you.
Here’s five benefits to start with. What else would you add?
FROM THE WEB: EVERYTHING YOU SHOULD KNOW ABOUT EVALUATING YOUR COMPETITOR’S BACKLINK PROFILE
Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings.
FROM THE MMC VAULT: WHAT TO LOOK FOR WHEN ASSESSING A SITE’S EFFECTIVENESS
Looking at different ways to improve your website performance for your customers?Do you know the basic skills required to make your website more aesthetically pleasing?
FROM THE WEB: GIVING UNDERPERFORMING POSTS A SECOND CHANCE WITH UPDATES
If at first you don’t succeed, try, try again….
Have you ever written a post that you thought would hit the spot with your readers, generate lots of interest and/or stimulate a great conversation and then find it fell flat on it’s face?
This will help.
FROM MMC: FREE POWER UP YOUR MARKETING ON DEMAND WEBINAR
This webinar masterclass is for Marketing Professionals, Freelancers, Consultants and Entrepreneurs who are serious about their personal growth and want to advance their marketing skills in 2022 and beyond.
THINK YOU HAVE A GREAT IDEA? ASK THESE 6 QUESTIONS TO GAIN PERSPECTIVE.
When you have an exciting new idea, it’s easy to focus on all its benefits and jump to action. But doing so can lead to failure. Your limited perspective may mean you’re not seeing potential hurdles — and you may be leaving other promising options unexplored.
What was your favourite link?
Until next time.