Fractal Friday Digital Marketing Round Up #47
Weekend inspiration and essential marketing content from the world of MMC Learning.
THOUGHT FOR THE WEEK:
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle
FROM MMC: WHAT ARE THE BEST CONTENT MARKETING BOOKS AVAILABLE?
Marketing with content that engages target audiences has fast become one of the dominant marketing strategies in the 2020’s.
There are a huge amount of resources available – but distilling ideas from great books and applying them is one of the easiest and low cost ways to start your content marketing journey.
Here’s nine books that we think offer the best current thinking on content marketing.
FROM THE WEB: HOW TO HIRE FOR AND DEVELOP A SUCCESSFUL SEO DEPARTMENT
If you’re looking to hire SEO specialists, this post from Moz is going to be a huge help. It will also help if you’re working with SEO agencies too as it gives you checklist of the things to look for and benchmark best practice on.
FROM MMC: JOIN PIVOTAL MARKETER – FOR FREE
If you didn’t know we offer a free membership that includes access to essential marketing materials to refresh your knowledge or start you on your way, now you do.
FROM THE WEB: 6 CONTENT ASSETS YOU CAN ADD TO MAKE YOUR BLOG POST A LINK MAGNET
Brilliant post from CMI outlining 6 ways to make your blog content and landing pages work much harder. Some great examples with supporting data show how they make a real difference.
NEW EVENT FROM MMC: NEXT CONTENT STRATEGY MASTERCLASS
Have you joined the wait list for our next content strategy masterclass?.
It’ll be taking place on Thursday 14th July with two bumper sessions from Geraint and Rene.
HOT FROM THE WEB: WHY MARKETERS ARE MISSING WORLDS OF CONTENT PEOPLE WANT — AND HOW TO CHANGE THAT
Latest thinking from Google on trends in video marketing, especially YouTube but also trends affecting online video in general. Definitely worth a look.
FROM THE MMC ARCHIVE: HOW MARKETING QUALIFICATIONS CAN SET YOU UP TO WORK FOR YOURSELF AS A MARKETING CONSULTANT, MARKETING TRAINER OR MARKETING COACH
The global uncertainty caused by the coronavirus pandemic and more recent cost of living crisis has made many marketers realise that an employed career for life may not be the most attractive career strategy.
This post includes some compelling reasons to add a qualification to your CV before branching out.
PREPARING FOR A PERFORMANCE APPRAISAL
If you have an upcoming performance appraisal, this post will help you prepare properly by establishing a review process that looks honestly at the review period.
What was your favourite link?
Until next time.