Fractal Friday Digital Marketing Round Up #48
Weekend inspiration and essential marketing content from the world of MMC Learning.
THOUGHT FOR THE WEEK:
“Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.” — Earl Nightingale
JOIN OVER 300 REGISTERED ATTENDEES AT CONTENT STRATEGY MASTERCLASS, 14TH JULY
The cart is open and there’s three ways to join us for Geraint and Rene’s monster 3-hour sessions on Thursday 14th July.
Join the live sessions for free, upgrade to a Gold Ticket and receive the recording and slides or go all in with a VIP Ticket and receive slides, recordings and bundled modules and templates.
HOT FROM THE WEB: GETTING MORE OUT OF FACEBOOK GROUPS, BY FACEBOOK
Facebook VP of Communities talks about how they are beginning to test new ways to quickly access your favorite Facebook Groups, simplifying how they’re organized and introducing channels.
FROM MMC: WHY DOES MOST CONTENT MARKETING MISS THE MARK AND NOT BE USED? | STRATEGIES TO MAKE CONTENT MARKETING EASIER AND MORE EFFECTIVE
It’s widely understood that 90% of all marketing content has next to no impact on the markets it has been designed for (source American Marketing Association).
In this post we wanted to dig a little deeper to see what are the main causes of the disconnect in content marketing and how to improve uptake and results.
FROM THE WEB: HOW TO WRITE COPY THAT SELLS IN A POST-PANDEMIC WORLD
Apply a new framework for writing persuasive copy that delivers results in today’s post pandemic, FOMO-saturated climate and fine-tune your copy so you hit the right note.
FROM MMC: SEVEN WAYS TO SIGNIFICANTLY IMPROVE YOUR CONTENT MARKETING SKILLS
It’s becoming especially critical to marketing roles at all levels. Marketers need to understand the theory behind creating content, linking it to marketing strategy and business goals and then be able to craft intelligent, entertaining and persuasive content that takes prospects on a journey to wanting to work with your business.
In this post, we’ve updated an earlier four point post on how to improve content marketing skills, strategy, writing and creation with more tips.
FROM THE WEB: WHY A CMO-CFO ALLIANCE IS THE CRUCIAL PIECE OF THE DIGITAL TRANSFORMATION PUZZLE
Tips on getting financially minded colleagues more embedded into a marketing mindset – to see investment in marketing as a good thing and not a business expense.
FROM THE MMC ARCHIVE: HOW UNDERSTANDING WHAT DRIVES YOU CAN LEAD TO A MORE REWARDING LIFE AND LIFESTYLE
When it comes to marketing, we know that benefits trump features. Explaining how a product or service makes a difference is of far more benefit to customers than talking about its features.
And taking someone from where they are “now” to where they “want to be” is a critical part in the positioning and marketing for many, many businesses.
“What’s in it for me” drives many decisions made on a daily basis.
WORKER-OWNED APPS ARE REDEFINING THE SHARING ECONOMY
As Uber and its ilk face high prices, increased regulation, and labor shortages, a new cooperative model is thriving.
What was your favourite link?
Until next time.