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Fractal Friday Digital Marketing Round Up #50

Weekend inspiration and essential marketing content from the world of MMC Learning.

We’re two weeks away from celebrating 52 issues and a whole year of publishing every week.

THOUGHT FOR THE WEEK:

“You can get everything in life you want if you will just help enough other people get what they want.” – Zig Ziglar

CONTENT MARKETING MASTERCLASS – GOLDEN TICKET REPLAY IS AVAILABLE UNTIL NEXT FRIDAY

After delivering over 5 hours of high impact content yesterday, we’re keeping the Golden Ticket – for all recordings and over 110 slides – available until Friday. It’s everything you need to make a start on your content marketing strategy and action plan.

Details here.

Golden Ticket purchase here.

HOW TO MAKE CONTENT MARKETING EASIER – THE CONTENT MARKETING ENGINE CHECKLIST

As part of his involvement in our latest content marketing masterclass, we asked Geraint to outline his 12-step content marketing engine – a set of core steps to producing an efficient and effective content marketing strategy designed to deliver results.

Read more here.

BUILDING STRONGER CONNECTIONS WITH YOUR (SOCIAL MEDIA) CONTENT

Struggling to attract and connect with your audience on social media? Could you be working with outdated content strategies and tactics?

In this article, you’ll discover common content strategy mistakes and learn how to develop content that draws a loyal community to your business.

Read more here.

CONTENT MARKETING INCUBATOR – SEPTEMBER – IS OPEN

We revealed our brand new four-week Content Marketing Incubator during our Content Strategy Masterclass yesterday.

If you know you work best with dedicated facilitation, the accountability of working as a group with some deadlines, and some great tools and templates, then click to find out more here.

HOW TO USE AI-GENERATED CONTENT THE RIGHT WAY (AND AVOID DOWNSIDES)

Useful post exploring a real time AI writing trial and key learnings. Snapshot: There is still a need for human nuance and explanation.

Read more here.

FROM THE VAULT WHY AND HOW THE SWOT ANALYSIS IS STILL AN ESSENTIAL MARKETING EFFECTIVENESS TOOL FOR MODERN MARKETERS

In this post we’re breaking down why SWOT is still relevant and how to conduct a SWOT analysis in a way to provide deeper insights for better decision making – with the goal of demonstrating your status as a Pivotal Marketer.

Read more here.

AND FINALLY….
FIVE WAYS TO CHECK IF GOOGLE ANALYTICS IS WORKING

Not sure if your Google Analytics is working properly on site? Follow these 5 steps to audit and identify common tracking issues. Covers things like tracking audits, debugging, Tag Manager and more.

Read more here.

Don’t forget, issue 52 is two weeks away. How should we celebrate?

Let us know by emailing us at qualifications@mmclearning.com.