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Fractal Friday Digital Marketing Round Up #51

Weekend inspiration and essential marketing content from the world of MMC Learning.

THOUGHT FOR THE WEEK:

“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” — Henry Ford

CONTENT MARKETING MASTERCLASS – GOLDEN TICKET ACCESS ENDS TONIGHT

After delivering over 5 hours of high impact content yesterday, the Golden Ticket – that provides access to five hours of recordings and over 110 slides – ends tonight. It’s everything you need to make a start on your content marketing strategy and action plan.

Details here.

Golden Ticket purchase here.

WEB: CONSCIOUS AND COST-AWARE CONSUMERS

Google’s trends report focuses on how consumers are turning to Google to better prepare themselves financially for life’s unknowns. This month Google reports that people continue to spend on discretionary items, though a bit more cautiously in light of economic uncertainty.

Read more here.

MMC: WHICH ARE THE BEST CIM STUDY CENTRES IN THE UK?

It can be surprisingly difficult to establish which provider might be best for you when you are deciding to undertake a Chartered Institute of Marketing (CIM) qualification.

Read more here.

FROM THE WEB: WHEN AND HOW TO FOLLOW ON LINKEDIN

“If you’re looking to gain even more professional insights, updates, and advice from the knowledgeable people you don’t know on LinkedIn, we have a simple solution – follow them”. Plain and direct advice from LinkedIn

Read more here.

FROM THE VAULT: HOW TO CRAFT IRRESISTIBLE OFFERS THAT GENERATE MORE QUALIFIED LEADS

This short five minute video podcast gives you an insight into crafting the “Irresistible Offer”. It covers the importance of building the offer around needs and obstacles, testing and maximising FOMO.

Read more here.

AND FINALLY….
HOW LEADERS CAN ESCAPE THEIR ECHO CHAMBERS

The higher leaders go, the more likely they are to find themselves in an echo chamber, surrounded by people who think like them and agree with them.

This occurs partly because of the affinity bias, which leads us to favor, associate with, and hire the people to whom we feel most similar.

Read more here.

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