Fractal Friday Digital Marketing Round Up #51
Weekend inspiration and essential marketing content from the world of MMC Learning.
THOUGHT FOR THE WEEK:
“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” — Henry Ford
CONTENT MARKETING MASTERCLASS – GOLDEN TICKET ACCESS ENDS TONIGHT
After delivering over 5 hours of high impact content yesterday, the Golden Ticket – that provides access to five hours of recordings and over 110 slides – ends tonight. It’s everything you need to make a start on your content marketing strategy and action plan.
WEB: CONSCIOUS AND COST-AWARE CONSUMERS
Google’s trends report focuses on how consumers are turning to Google to better prepare themselves financially for life’s unknowns. This month Google reports that people continue to spend on discretionary items, though a bit more cautiously in light of economic uncertainty.
MMC: WHICH ARE THE BEST CIM STUDY CENTRES IN THE UK?
It can be surprisingly difficult to establish which provider might be best for you when you are deciding to undertake a Chartered Institute of Marketing (CIM) qualification.
FROM THE WEB: WHEN AND HOW TO FOLLOW ON LINKEDIN
“If you’re looking to gain even more professional insights, updates, and advice from the knowledgeable people you don’t know on LinkedIn, we have a simple solution – follow them”. Plain and direct advice from LinkedIn
FROM THE VAULT: HOW TO CRAFT IRRESISTIBLE OFFERS THAT GENERATE MORE QUALIFIED LEADS
This short five minute video podcast gives you an insight into crafting the “Irresistible Offer”. It covers the importance of building the offer around needs and obstacles, testing and maximising FOMO.
AND FINALLY….
HOW LEADERS CAN ESCAPE THEIR ECHO CHAMBERS
The higher leaders go, the more likely they are to find themselves in an echo chamber, surrounded by people who think like them and agree with them.
This occurs partly because of the affinity bias, which leads us to favor, associate with, and hire the people to whom we feel most similar.