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Fractal Friday Digital Marketing Round Up #53

Weekend inspiration and essential marketing content from the world of MMC Learning.

THOUGHT FOR THE WEEK:

“Someone will declare, “I am the leader!” and expect everyone to get in line and follow him or her to the gates of heaven or hell. My experience is that it doesn’t happen that way. Others follow you based on the quality of your actions rather than the magnitude of your declarations.” ― Bill Walsh

WHAT DOES THE CHARTERED INSTITUTE OF MARKETING DO? WHAT IS A CIM QUALIFICATION?

MMC Learning has spent over two decades, partnering with The Chartered Institute of Marketing (CIM) to educate many thousands of marketers to elevate the best practice of marketing in the UK and abroad.

This article answers a range of questions about CIM qualifications, their benefit to modern marketing and what is involved in studying.

Read more here.

FROM THE WEB: TOP BRAND LEADERS EXPLAIN HOW TO CREATE FRICTIONLESS CUSTOMER EXPERIENCES THAT DRIVE OMNICHANNEL SALES

Today’s marketers must deliver an improved customer journey across all channels. This four minute video from Google features leaders at McDonald’s, The Lego Group, and Reprise Digital. Learn how you can reinvent the omnichannel retail shelf to drive sales.

Read more here.

JOIN ONE OF TWO SUMMER CHARTERED INSTITUTE OF MARKETING ENROLMENTS

As one of the leading accredited CIM study centres, we are enrolling new cohorts for our popular CIM Level 4 and Level 6 (certificate/diploma) marketing courses on 15th August and 19th September.

Work alongside peers from incredible brands who trust MMC Learning to provide the very best in marketing qualifications.

Find out more here.

HOW BUILDING A STORY BRAND CAN HELP TAKE YOUR CONTENT MARKETING AND BUSINESS GROWTH TO A HIGHER LEVEL

In an all new blog post, we’re digging deeper into why Story Brands make such a positive impact on professional marketing and how you can start to create yours.

Find out why creating a Story Brand is so important in modern (content) marketing, learn the seven step formula to create your own and tap into dozens of Story Brand examples.

Read more here.

FROM THE WEB: TWITTER SPACES: A LIVE AUDIO GUIDE FOR MARKETERS

Great step by step article outlining everything you need to know about making the most of Twitter Spaces – from hosting and joining to promoting and analysing audio events.

Read more here.

NEW CHARTERED MANAGEMENT INSTITUTE COURSE DATES THIS SUMMER

We are an online leading provider of CMI qualifications and are enrolling students to new cohorts for our popular Level 5 and Level 7 postgraduate management and leadership courses on 15th August and 19th September.

These courses have proven incredibly popular and allow students wanting to improve their management credentials to work towards the most recognised qualifications available.

Find out more here.

FROM THE WEB: IS YOUR CONTENT MARKETING TEAM MAKING ONE OF THESE 40 MISTAKES?

Content Marketing Institute asked speakers at their upcoming conference about the biggest mistakes they see marketers make with content. Grab a drink and dig in here.

Read more here.

JOIN OUR INAUGURAL CONTENT MARKETING INCUBATOR THIS SEPTEMBER

If you’re not ready for a full qualification based course but content marketing is one of your biggest challenges right now, why not create your own content marketing strategy and plan across four-weeks of facilitated sessions with us this September?

Find out more and reserve one of the limited number places and access this experience at an incredible introductory beta price.

Find out more here.

AND FINALLY….
WANT TO BUILD A PERSONAL BRAND?

In an interview on the Buffer blog, tech marketer Steph walks through her experience with intentionally building a personal brand.

Read more here.

Thanks for being with us. Don’t forget to share with a colleague!