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Fractal Friday Digital Marketing Round Up #56

Weekend inspiration and essential marketing content from the world of MMC Learning.

THOUGHT FOR THE WEEK:

“Do not stop thinking of life as an adventure. You have no security unless you can live bravely, excitingly, imaginatively; unless you can choose a challenge instead of competence.” ― Eleanor Roosevelt

WHAT CREATORS SHOULD KNOW ABOUT GOOGLE’S HELPFUL CONTENT UPDATE

Google Search is working to better connect people to helpful information. Last week they launched a “helpful content update” that’s part of a broader initiative to ensure people see more original, helpful content written by people, for people, in search results.

Read more here.

TEN DAY COUNTDOWN TO THE CONTENT MARKETING INCUBATOR

The Content Marketing Incubator starting 5th September might just be the best thing to ensure you get your content strategy nailed in the fastest possible time.

We’re starting the early onboarding after bank holiday so get in now.

If it’s passed you by, catch up below. There are still a few places in the first group available.

Read more here.

HOW TO USE SOCIAL PROOF IN AD CAMPAIGNS

Social proof is content that showcases something great about your brand, products, or services but not from an internal perspective. Instead, social proof comes from external sources like customers, influencers, press outlets, or industry associations.

It’s useful across the marketing mix but especially so in advertising. Get ahead of the game by implementing now!

Read more here.

APPLY FOR THE 2023 MSC IN DIGITAL MARKETING

Yes, there is a Masters in Digital Marketing! And it’s a university-level 7, Masters degree in Digital Marketing.