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Fractal Friday Digital Marketing Round Up #56

Weekend inspiration and essential marketing content from the world of MMC Learning.

THOUGHT FOR THE WEEK:

“Do not stop thinking of life as an adventure. You have no security unless you can live bravely, excitingly, imaginatively; unless you can choose a challenge instead of competence.” ― Eleanor Roosevelt

WHAT CREATORS SHOULD KNOW ABOUT GOOGLE’S HELPFUL CONTENT UPDATE

Google Search is working to better connect people to helpful information. Last week they launched a “helpful content update” that’s part of a broader initiative to ensure people see more original, helpful content written by people, for people, in search results.

Read more here.

TEN DAY COUNTDOWN TO THE CONTENT MARKETING INCUBATOR

The Content Marketing Incubator starting 5th September might just be the best thing to ensure you get your content strategy nailed in the fastest possible time.

We’re starting the early onboarding after bank holiday so get in now.

If it’s passed you by, catch up below. There are still a few places in the first group available.

Read more here.

HOW TO USE SOCIAL PROOF IN AD CAMPAIGNS

Social proof is content that showcases something great about your brand, products, or services but not from an internal perspective. Instead, social proof comes from external sources like customers, influencers, press outlets, or industry associations.

It’s useful across the marketing mix but especially so in advertising. Get ahead of the game by implementing now!

Read more here.

APPLY FOR THE 2023 MSC IN DIGITAL MARKETING

Yes, there is a Masters in Digital Marketing! And it’s a university-level 7, Masters degree in Digital Marketing.

If you think 2023 is the year to really skill up strategically, this course starting in January is an absolute must if you want to be taken seriously as a progressive (digital) marketer.

Run in conjunction with Manchester Metropolitan University it was the first of its kind and boasts hundreds of satisfied students.

Read more here.

INSTAGRAM JUST QUIETLY ADDED QR CODES FOR POSTS

Users on Instagram can now share posts, Reels, tags, and locations on its searchable Map experience through QR codes. Find out how it can be put to work for marketing.

Read more here.

WHY SEPTEMBER IS THE BEST TIME TO START YOUR CIM MARKETING QUALIFICATION JOURNEY

Thousands and thousands of students are heading back to primary and secondary school, sixth form college and university this week. It’s a time of great hope, anticipation and inspiration for many.

And the start of the academic year also represents the very best opportunity to tap into that feeling of inspiration by getting inspired yourself.
With so much talk about learning and education at this time, September really is the best month of the year for personal development. And here’s five reasons why.

Read more here.

What to expect from Apple’s September 7 event: iPhone 14, Watch Series 8, and more

Apple’s biggest event of the year is around the corner. As predicted, the event will take place on 7th September. Apple has already sent out invites for the in-person presentation titled “Far Out”. But what’s coming?

Read more here.

AND FINALLY….
RESILIENCE EXPERTS SHARE THE BEST WAYS TO MAXIMIZE CREATIVITY IN TIMES OF STRESS AND TRANSITION

As the pace of work and connectivity steadily increases, how do we create the space we need to come up with our best ideas? Can we be creative and productive at the same time? And how do we keep the creative spark lit, even when we start to feel drained?

Read more here.

Thanks for being with us. Don’t forget to share with a colleague!

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