Fractal Friday Digital Marketing Round Up #59
Weekend inspiration and essential marketing content from the world of MMC Learning.
THOUGHT FOR THE WEEK:
“I know of no single formula for success. But over the years I have observed that some attributes of leadership are universal and are often about finding ways of encouraging people to combine their efforts, their talents, their insights, their enthusiasm and their inspiration to work together.”
— HM Queen Elizabeth II
HOW CIM MARKETING QUALIFICATIONS HELP BUILD BETTER MARKETING TEAMS (BY IMPROVING ESSENTIAL SKILLS)
When it comes to improving marketing teams, leaders are often looking to upskill their team (and individuals within it) in areas such as communications, organisation, research, comfort with data and strategic thinking.
That’s because higher performing teams are generally categorised by excelling in these areas.
Click to read this new article showing how the performance and productivity of your marketing team benefits when team members complete CIM courses of study.
SIX EXCEPTIONAL CONTENT MARKETERS (AND THE TRAITS THAT MAKE THEM STAND OUT)
Content Marketing Institute studied six 2022 Content Marketer of the Year finalists (including the two winners) for clues.
EIGHT REASONS WHY MARKETERS SHOULD COMPLETE A CMI MANAGEMENT QUALIFICATION
It’s usual for many business professionals, marketers included, to ascend through structural levels of an organisation often without any formal management training. In many organisations, managers are often appointed through internal promotions or because of experience in their industry – but, without proper formal training.
But a promotion to marketing manager or director can, without diligence and support, lead to inappropriate appointments, poor management and in extreme cases, a breakdown in effective and harmonious team performance.
Find out how CMI management courses can help marketing managers bridge the jump to management.
HOW BUSINESSES ARE USING GAMIFICATION TO SPICE UP THEIR MARKETING
By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more.
LAST DAY FOR SEPTEMBER CIM ENROLMENT
Want to join marketers from organisations including Dell, Emirates, Havas Lynx, Oral B, The Christie and University of Salford in the September intake?
Get in touch today and we’ll fast track your application to our Level 4 and Level 6 CIM qualifications starting next week.
11 TIPS FOR USING SOCIAL TO BECOME AN AUTHORITY IN YOUR NICHE
While Google’s emphasis on “people first” content may have come as a surprise to many content creators, users (and many SEO professionals) have been craving this change. Here’s some tips to build authority on social.
AND FINALLY….
TWELVE THINGS YOU NEVER KNEW ABOUT GOOGLE DOODLES
Yes, there is a Google Doodles team and they review over 7,000 submissions a year! All that and more in this intriguing review.
Thanks for being with us. Don’t forget to share with a colleague!