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Fractal Friday Digital Marketing Round Up #59

Weekend inspiration and essential marketing content from the world of MMC Learning.

THOUGHT FOR THE WEEK:

“I know of no single formula for success. But over the years I have observed that some attributes of leadership are universal and are often about finding ways of encouraging people to combine their efforts, their talents, their insights, their enthusiasm and their inspiration to work together.”
— HM Queen Elizabeth II

HOW CIM MARKETING QUALIFICATIONS HELP BUILD BETTER MARKETING TEAMS (BY IMPROVING ESSENTIAL SKILLS)

When it comes to improving marketing teams, leaders are often looking to upskill their team (and individuals within it) in areas such as communications, organisation, research, comfort with data and strategic thinking.

That’s because higher performing teams are generally categorised by excelling in these areas.

Click to read this new article showing how the performance and productivity of your marketing team benefits when team members complete CIM courses of study.

Read more here.

SIX EXCEPTIONAL CONTENT MARKETERS (AND THE TRAITS THAT MAKE THEM STAND OUT)

Content Marketing Institute studied six 2022 Content Marketer of the Year finalists (including the two winners) for clues.

Read more here.

EIGHT REASONS WHY MARKETERS SHOULD COMPLETE A CMI MANAGEMENT QUALIFICATION

It’s usual for many business professionals, marketers included, to ascend through structural levels of an organisation often without any formal management training. In many organisations, managers are often appointed through internal promotions or because of experience in their industry – but, without proper formal training.

But a promotion to marketing manager or director can, without diligence and support, lead to inappropriate appointments, poor management and in extreme cases, a breakdown in effective and harmonious team performance.

Find out how CMI management courses