Fractal Friday Digital Marketing Round Up #60
Weekend inspiration and essential marketing content from the world of MMC Learning.
THOUGHT FOR THE WEEK:
“If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” — Steve Jobs
WHAT DOES STUDYING FOR A CHARTERED INSTITUTE OF MARKETING QUALIFICATION COST AND WHY?
When you are looking at marketing courses and qualifications, there is lots of choice.
We know Chartered Institute of Marketing (CIM) qualifications can be more expensive than other types of marketing education. But there are some very good reasons for this.
In this post, we outline why CIM qualifications cost what they cost and how accredited centres like MMC Learning offer additional value and charge accordingly.
If you’re currently reviewing your options, this post will help.
HOW TO ALIGN YOUR B2B MARKETING AND SALES TEAMS
With buyer behavior in constant flux, aligning B2B marketing with sales efforts is crucial for meeting your customers’ needs and achieving your business goals. Learn how Doug Novack, managing director of business and industrial markets at Google, thinks about getting these two teams to work better together, with strategies rooted in cross-functional collaboration.
HOW TO PROTECT YOUR MARKETING CAREER AGAINST THE THREAT OF AUTOMATION AND AI
Developments in marketing software have taken place at a breathtaking rate, making many aspects of the marketing and creative function not just easier, but borderline obsolete.
Check to see if your specialism is at risk and what you can do about it now.
HOW TO INCREASE THE PERFORMANCE OF YOUR MARKETING TEAM
If you’re struggling to get what you want out of your promotional efforts, here are a few tips to improve the performance of your marketing team.
THERE’S JUST TWO CIM ENROLLMENT DATES LEFT IN 2022
We’ve got just two more CIM enrollment dates in 2022. Take a big step towards qualification by making the most of your time this side of the new year and join our October cohort closing w/c 17th October.
CIM is the most requested marketing qualification on marketing job ads. Find out today if it’s right for you.
HOW TO BUILD A SUCCESSFUL MEASUREMENT PLAN FOR 2023
To stay resilient in uncertain times, Google encourages marketers to preserve, enrich, and strengthen their measurement strategy. Here are some tips for getting your 2023 measurement set.
AND FINALLY….
HOW TO USE INSTAGRAM FOR B2B MARKETING: A COMPREHENSIVE GUIDE
Instagram is a powerful visual marketing tool that can do great things for B2B brands and is used by millions of businesses worldwide. Find out how to make the most of it for B2B here.
Thanks for being with us. Don’t forget to share with a colleague!