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Fractal Friday Digital Marketing Round Up #60

Weekend inspiration and essential marketing content from the world of MMC Learning.

THOUGHT FOR THE WEEK:

“If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” — Steve Jobs

WHAT DOES STUDYING FOR A CHARTERED INSTITUTE OF MARKETING QUALIFICATION COST AND WHY?

When you are looking at marketing courses and qualifications, there is lots of choice.

We know Chartered Institute of Marketing (CIM) qualifications can be more expensive than other types of marketing education. But there are some very good reasons for this.

In this post, we outline why CIM qualifications cost what they cost and how accredited centres like MMC Learning offer additional value and charge accordingly.

If you’re currently reviewing your options, this post will help.

Read more here.

HOW TO ALIGN YOUR B2B MARKETING AND SALES TEAMS

With buyer behavior in constant flux, aligning B2B marketing with sales efforts is crucial for meeting your customers’ needs and achieving your business goals. Learn how Doug Novack, managing director of business and industrial markets at Google, thinks about getting these two teams to work better together, with strategies rooted in cross-functional collaboration.

Read more here.

HOW TO PROTECT YOUR MARKETING CAREER AGAINST THE THREAT OF AUTOMATION AND AI

Developments in marketing software have taken place at a breathtaking rate, making many aspects of the marketing and creative function not just easier, but borderline obsolete.

Check to see if your specialism is at risk and what you can do about it now.