Fractal Friday Digital Marketing Round Up #63
Weekend inspiration and essential marketing content from the world of MMC Learning.
THOUGHT FOR THE WEEK:
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” — Thomas Edison
NEW: DMI DIGITAL COURSES NOW AVAILABLE WITH MMC LEARNING COHORT SUPPORT
Yesterday we announced a world first – as MMC Learning became the first accredited CIM study centre to also now offer DMI digital marketing qualifications.
DMI Pro and specialist courses in Search, Social Media and Digital Strategy offer ambitious marketers faster, more practically minded routes to getting qualified – supported with MMC’s unrivalled cohort approach and pastoral care.
HOW BUILDING A STORY BRAND CAN HELP TAKE YOUR CONTENT MARKETING AND BUSINESS GROWTH TO A HIGHER LEVEL
Building a Story Brand means creating a narrative that puts your customers first.
It is one thing saying you are customer centric but quite another doing it consciously.
USING LINKEDIN FOR MARKET RESEARCH
In this article, you’ll learn how to do market research on LinkedIn, including reviewing native analytics for important clues.
WHAT ARE THE POSITIVE BENEFITS OF CREATING A CONTENT MARKETING STRATEGY ON AN ORGANISATION’S MARKETING
Marketing is about growth. And content marketing is about creating customer focused assets and material that help guide their decision making and ultimately encourage them to choose you.
Here’s five benefits to start with. What else would you add?
HOW TO GAIN A COMPETITIVE ADVANTAGE ON CUSTOMER INSIGHTS
To stay ahead of competitors, companies need to implement a system of privileged insights: unique and relevant information about customers that competitors don’t have access to.
HOW TO MAKE CONTENT MARKETING EASIER – THE CONTENT MARKETING ENGINE CHECKLIST
We asked masterclass Geraint Holliman to outline his 12-step content marketing engine – a set of core steps to producing an efficient and effective content marketing strategy designed to deliver results.
REMINDER OF OUR REMAINING CHARTERED INSTITUTE OF MARKETING ENROLMENTS BEFORE CHRISTMAS
As one of the leading accredited CIM study centres, we are enrolling new cohorts for our popular CIM Level 4 and Level 6 (certificate / diploma) marketing courses on 19th November and 5th December.
Work alongside peers from incredible brands who trust MMC Learning to provide the very best in marketing qualifications.
AND FINALLY….
GOOGLE’s CMO ON WHAT DEFINES GOOGLE MARKETING
Useful insights from Google’s CMO sharing how marketing has evolved over the last ten years at Google.
Thanks for being with us. Don’t forget to share with a colleague!