Fractal Friday Digital Marketing Round Up #64
Weekend inspiration and essential marketing content from the world of MMC Learning.
THOUGHT FOR THE WEEK:
“Setting goals is the first step in turning the invisible into the visible.”
— Tony Robbins
HOW UNDERSTANDING WHAT DRIVES YOU CAN LEAD TO A MORE REWARDING LIFE AND LIFESTYLE
When it comes to marketing, we know that benefits trump features. Explaining how a product or service makes a difference is of far more benefit to customers than talking about its features.
And taking someone from where they are “now” to where they “want to be” is a critical part in the positioning and marketing for many, many businesses.
Indeed “what’s in it for me” drives many decisions made on a daily basis.
7 WAYS YOU CAN BECOME THE BEST SEARCH MARKETER
With the majority of buyers hitting the Internet to research, shortlist and choose a supplier, having strong visibility is vital.
Because of Search Marketing’s highly technical nature and “results over time” progress, few actually apply principles strategically or effectively.
If you want to start improving your search marketing activities, there are 7 key things you should start doing now to give yourself the highest chance of success.
GA4 GETS A NEW HOMEPAGE EXPERIENCE AND FIVE NEW FEATURES
As Google Universal Analytics properties will begin sunsetting on July 1, 2023, Google this week unveiled several new Google Analytics 4 (GA4) updates, including a new homepage experience, real-time behavioral modeling reports, and custom channel grouping.
7 WAYS TO BECOME THE BEST SOCIAL MEDIA MARKETER
Well over half the world’s population spends time on social media.It is simply no longer an option for organisations to ignore it if they are serious about finding and serving their audiences.
But the rising number of platforms and technologies makes it a moving challenge and a daunting task.
If you are looking to improve your output and outcomes from social media activity, consider these seven points as part of a fresh new approach.
EIGHT BRANDS USING TWITTER EFFECTIVELY
In the week Elon Musk finally assumed the position of Chief Twit, this post shines a light on some of the best current examples of Twitter use available to learn from.
WHAT ARE THE POSITIVE BENEFITS OF CREATING A CONTENT MARKETING STRATEGY FOR A MARKETING PROFESSIONAL?
Having a defined content strategy helps you not only position the value of marketing, but your own value to the organisation too.
If you’re in any doubt as to how the value of creating a documented content strategy can help you build influence with your peers and improve your marketing career prospects, then check out this article.
LEAD NURTURING: THE BIGGEST CHALLENGES & MISTAKES
Lead nurturing is a vital part of marketing, especially B2B, because it is a key strategy in driving prospective customers towards a purchase decision., It can eventually turn prospects into loyal customers who will contribute to sustainable revenue for the long run.
REMAINING 2022 CHARTERED INSTITUTE OF MARKETING ENROLMENT DATES
As one of the leading accredited CIM study centres, we are enrolling new cohorts for our popular CIM Level 4 and Level 6 (certificate / diploma) marketing courses on 19th November and 5th December.
Work alongside peers from incredible brands who trust MMC Learning to provide the very best in marketing qualifications.
AND FINALLY….
FIVE SPOOKY FILTERS TO TRY THIS HALLOWEEN
Google releases new filters for the holiday weekend through its Google Arts and Culture app available for Android and iOs devices.
As ever, thanks for being with us.
Don’t forget to share with a colleague!