Fractal Friday Digital Marketing Round Up #67
Weekend inspiration and essential marketing content from the world of MMC Learning.
THOUGHT FOR THE WEEK:
“Anyone who stops learning is old, whether at twenty or eighty.” — Henry Ford
FIVE WAYS TO IMPROVE YOUR MARKETING TEAMS’ PERFORMANCE AND EFFICIENCY
Organisations that create a solid marketing strategy before executing their campaigns are over three and half times more likely to succeed.
If you want to create a solid foundation for your marketing strategy, your marketing department needs to run like a well-oiled machine.
Click here to consider five ways you can improve your marketing team effectiveness to get the best return.
IS GOOGLE SEARCH GETTING WORSE?
Are your search results less useful than they were years ago? Are you seeing more ads, more links to ads, and more spammy content?
FROM MMC: HOW TO BALANCE A BUSY LIFE WITH CHILDREN AND ACHIEVE A CIM DIPLOMA IN PROFESSIONAL MARKETING
The balancing act of juggling work, family, and kids is no small feat. It can be difficult for many people to find the time to pursue hobbies outside of their families or have any kind of social life.
However, for marketing entrepreneur and mother Tracey Foran, squeezing out a few hours here and there to study was achieved as she stayed driven and persistent in her learning journey.
WHAT’S NEXT FOR CREATIVITY?
Google asks leaders about creativity. Here are some of the thought-provoking ideas on the role of automation and tech-enabled creative, creative effectiveness in the marketing mix, increasing collaboration between brands and creators, and the evolving value exchange that people expect from brands.
REGISTER FOR DIGITAL MARKETING INSTITUTE VIRTUAL OPEN DAY
Join us for an hour on Wednesday 23rd November where our course director, James Partington, will be giving you a walkthrough of the DMI Learning experience.
Here is the agenda for the hour session:
- Insight into the courses and platform walkthrough
- Sample learning and all the features involved in enhancing your learning
- Details on the Black Friday Sale
- Q&A
MAKING THE BUSINESS CASE FOR THE METAVERSE
New McKinsey research estimates that the potential economic value of the metaverse could generate up to $5 trillion by 2030. The report, “Value Creation in the Metaverse” also found that 57% of metaverse-aware companies say that they are adopters. The excitement is also on the demand side. 59% of consumers are excited about transitioning their everyday activities to the metaverse.
WHAT ARE THE BEST CONTENT MARKETING MANAGEMENT TOOLS IN 2022?
There are numerous challenges in ensuring your content marketing efforts add value to your audience and move your organisation towards achieving its goals.
For many marketers, the biggest challenges don’t necessarily lie in the strategy, the pillars or creating the content. They lie in the management. Where content marketing often falls down is in how it is managed. If this isn’t considered, it can ruin your consistency, creativity and ultimately your confidence.
In this post, we’re looking at some of the most popular content marketing project management tools that can help you stay on top of things.
TIME IS RUNNING OUT TO START YOUR CIM JOURNEY THIS NOVEMBER
As one of the leading accredited CIM study centres, we are enrolling new cohorts for our popular CIM Level 4 and Level 6 (certificate / diploma) marketing courses.
Join leading marketers now. Get your questions answered about the workload, funding, payment plans and much more.
AND FINALLY….
AS META, TWITTER AND SNAP CUT BACK, TIKTOK SEES CHANCE: ‘MARKETERS HAVE TO MOVE BUDGETS’
In the wake of mass layoffs at tech platforms including Twitter, Meta and Amazon, TikTok recruiters have been hard at work. Reports indicate that the video-sharing app is swooping in to pick up laid-off engineers – and aims to double its staff to around 2,000. What does this mean for marketers?
As ever, thanks for being with us.
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