Fractal Friday Digital Marketing Round Up #70

Weekend inspiration and essential marketing content from the world of MMC Learning.

THOUGHT FOR THE WEEK:

“Tell me and I forget. Teach me and I remember. Involve me and I learn”. –Benjamin Franklin

ANNOUNCING A NEW SUITE OF SUPPORT IN BUILDING HIGH PERFORMING TEAMS

At MMC we recognise that marketing teams, and marketing leaders, are being challenged like never before.

Organisations are demanding more from their marketing investment and demanding more from their marketing teams. This puts skills such as strategy formulation, effective communication and tactical implementation in sharp focus.

Often marketers complete courses of study early in their careers and rarely get an opportunity to update their knowledge apart from a sporadic immersion in free and low cost short-courses and conferences.

So it’s time for something different.

Read more here.

HOW TO GET YOUR MARKETING TEAM THINKING AND ACTING MORE STRATEGICALLY

With modern marketing departments requiring specialists with a broad understanding of core marketing principles (T shaped marketer), how can a Head of Marketing foster a team capable of thinking more strategically and adding greater value to the organisation?

Read more here.

WHY MOST MARKETING PROFESSIONALS FIND CONTENT MARKETING HARD – AND THREE WAYS TO MAKE CONTENT MARKETING EASIER

Survey statistics from SmartInsights indicate that around 60% of organisations still don’t have a documented content marketing strategy that drives the marketing activity of their business.

Astounding when you consider the huge volume of effort businesses seem to put into marketing. Marketing without true focus that an entire team or business can rally behind.

We recently chatted to Geraint Holliman about content marketing strategy and asked him three big questions.

Read more here.

BUILDING A PURPOSE DRIVEN BRAND

70% of employees believe it’s important to work for a business with a clear sense of purpose.

And, 54% of consumers have reduced or stopped purchasing from organisations they think missed the mark on environmental or social issues.

Read more here.

DON’T MISS THE FINAL DIGITAL MARKETING INSTITUTE INTAKE OF THE YEAR

Choose from four of the most popular DMI specialist digital marketing qualifications on the market and enjoy the very latest content created with industry leaders, together with MMC Learning’s wraparound learning support.

Read more here.

WHAT 2022 HOLIDAY SHOPPING TRENDS AND INSIGHTS MEAN FOR MARKETERS IN 2023

From being more intentional, balancing price and value and spending more time online, there are trends that are going to be here to stay as we move into a new year.

Read more now.

WHAT TO DO IF YOU’RE THINKING OF ADDING A MSC IN DIGITAL MARKETING TO YOUR CV

The application countdown is on for the next MSc in Digital Marketing cohort. The course run in conjunction with Manchester Metropolitan University has run for many years and has welcomed hundreds of students.

We intake once a year so apply now in advance of the 23rd January start date.

Read more here.

REMAINING 2022 CHARTERED INSTITUTE OF MARKETING ENROLMENT DATES

As one of the leading accredited CIM study centres, we are enrolling new cohorts for our popular CIM Level 4 and Level 6 (certificate / diploma) marketing courses on 19th November and 5th December.

Work alongside peers from incredible brands who trust MMC Learning to provide the very best in marketing qualifications.

Read more here.

AND FINALLY….
YEAR IN SEARCH 2022: SEE THE TOP TRENDING SEARCHES OF THE YEAR

Find out what else was searched for the most in 2022 other than Wordle, Top Gun Maverick and how to speak Kiingon!

Read more here.

As ever, thanks for being with us.

Don’t forget to share with a colleague!