Fractal Friday Digital Marketing Round Up #8
Friday inspiration and essential content from the world of MMC Learning.
What link is most relevant to you and why? Reply and let us know.
THOUGHT FOR THE WEEK:
“You were born with wings, why prefer to crawl through life.” – Rumi
FROM MMC: WHY AND HOW THE SWOT ANALYSIS IS STILL AN ESSENTIAL MARKETING EFFECTIVENESS TOOL FOR MODERN MARKETERS
The humble SWOT analysis has been a mainstay of the marketing planning process since it was first introduced in the 1960s by Albert Humphrey at the Stanford Research Institute. Humphrey and his research team conceived the SWOT model to bring accountability and objectivity to the planning process, and it has been popular ever since.
Using SWOT effectively? You will be after reading this.
FROM THE WEB: FOUR COMMON CONTENT MARKETING FAILS THAT ARE FIXABLE
Here are four common mistakes often made by content marketing teams, along with signs, symptoms, and corrective actions to put your content engine back on course.
JOIN THE PIVOTAL MARKETER COMMUNITY ON FACEBOOK
New seasons of Live Talks are coming soon. Join now, it’s a great place to ask questions, seek out support and get feedback on your own marketing.
FROM THE WEB: 6 ANALYTICAL SKILLS MARKETERS NEED AND HOW TO IMPROVE THEM
Nearly one in four workers have a job in which analytical skills are considered the most important factor. Companies want to hire for these skills because it shows a candidate’s ability to think logically and use data to inform decision-making.
FROM MMC: PANDEMIC WINNERS AND LOSERS AND WHAT POST-PANDEMIC MARKETING LOOKS LIKE
This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Berry, marketing trainer and consultant and MMC’s Rene Power discussing how sales and marketing can practically work together to achieve common outcomes and some of the winners and losers in the pandemic.
It’s the fifth and final part in a series of serialisations on marketing strategy, be sure to check out every part on the website.
WHAT COULD GETTING 33% OF A CIM COURSE DONE BEFORE CHRISTMAS MEAN FOR YOU?
The next cohort for all our CIM courses start 20th September.
Complete your first module before Christmas and be well on the way to a recognised professional qualification and all the impact it brings to your role.
ICYMI: 6 WAYS TO DRAMATICALLY IMPROVE YOUR MARKETING CAREER PROSPECTS
Want to get on at work? Want marketing to be seen of higher value?
FROM THE WEB: CREATING A PODCAST THAT BUILDS TRUST
In the recent interviews with Mike Berry I talked about the ever-rising importance of audio content. If you’re serious about letting your experts loose on podcasts, check out this advice from Social Media Examiner.
What was your favourite link?
Until next time.