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Fractal Friday Digital Marketing Round Up #9

Fractal Friday Digital Marketing Round Up #8

Friday inspiration and essential content from the world of MMC Learning.

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THOUGHT FOR THE WEEK:

“You were born with wings, why prefer to crawl through life.” – Rumi

FROM MMC: WHY AND HOW THE SWOT ANALYSIS IS STILL AN ESSENTIAL MARKETING EFFECTIVENESS TOOL FOR MODERN MARKETERS

The humble SWOT analysis has been a mainstay of the marketing planning process since it was first introduced in the 1960s by Albert Humphrey at the Stanford Research Institute. Humphrey and his research team conceived the SWOT model to bring accountability and objectivity to the planning process, and it has been popular ever since.

Using SWOT effectively? You will be after reading this.

Read more here

FROM THE WEB: FOUR COMMON CONTENT MARKETING FAILS THAT ARE FIXABLE

Here are four common mistakes often made by content marketing teams, along with signs, symptoms, and corrective actions to put your content engine back on course.

Read more here

JOIN THE PIVOTAL MARKETER COMMUNITY ON FACEBOOK

New seasons of Live Talks are coming soon. Join now, it’s a great place to ask questions, seek out support and get feedback on your own marketing.

Join here

FROM THE WEB: 6 ANALYTICAL SKILLS MARKETERS NEED AND HOW TO IMPROVE THEM

Nearly one in four workers have a job in which analytical skills are considered the most important factor. Companies want to hire for these skills because it shows a candidate’s ability to think logically and use data to inform decision-making.

Read more here