Fractal Friday Digital Marketing Roundup #73
Hope you’re having a relaxing holiday period!
We’re back with our final weekly roundup of 2022. Wishing you all the best for the year ahead.
Here’s what’s hot online this week.
THOUGHT FOR THE WEEK:
“You will either step forward into growth, or you will step backward into safety”. – Abraham Maslow
RESERVE YOUR SEAT: HIGH PERFORMING TEAM LEADER, 10TH JANUARY
Start the year strong with Malcolm Johnston’s 4M-Leadership Masterclass. Learn world-class techniques to transform the way you lead and create a team that works together by adopting the 4M-Leadership Masterclass.
APPLY TO JOIN THE MSC IN DIGITAL MARKETING THIS JANUARY
The application countdown is on for the next MSc in Digital Marketing cohort. The course run in conjunction with Manchester Metropolitan University has run for many years and has been taken by hundreds of students.
We intake once a year so find out more and apply now in advance of the 23rd January start date.
HOW TO BUILD AND GROW A LOYAL COMMUNITY ON LINKEDIN
Are you targeting B2B prospects? Want to build a loyal audience and LinkedIn community that are interested in your products and services?
In this article, you’ll discover how to use LinkedIn to develop lasting relationships with prospects and customers.
THE SIX KEY SKILLS EVERY MODERN MARKETER NEEDS TO MASTER TO BE SUCCESSFUL
Achieving cut-though in 2023 is harder than at any other point in human history. There is a bewildering amount of choice available to consumers in terms of the products and services that can provide them with what they need.
Modern marketers need to master a number of diverse skills in order to position organisations, products and services effectively to target groups of users and consumers.
CONTENT STRATEGY PIVOTS AND HOW TO START
A content pivot changes the direction of your content strategy. It’s usually triggered by a shift in your target audience and/or its behaviour.
A content pivot – small or large – can ensure your content marketing stays relevant as customer behaviour shifts. Executing a smooth pivot without losing your audience requires work.
WHY INVESTING IN YOUR MARKETING TEAM IS THE BEST INVESTMENT YOU CAN MAKE – AND SEVEN WAYS TO DO IT!
Any leader in any organisation with more than a dozen or so employees will need to make some difficult decisions, especially involving where they should invest time and resources.
Investing in your people can have wide-ranging and beneficial effects on your organisation.
GOOGLE’S 22 MOST HELPFUL TIPS FROM 2022
Some great life and work hacks in here – not surprisingly involving most of Google suite of apps and tools!
As ever, thanks for being with us.
Don’t forget to share with a colleague!