Why did Shaun Whynacht name his social media, creative design and video production company Blue Cow? Quite simply: he wanted something fun and memorable to reflect the spirit of his work.
Unfortunately, managing his business was anything but fun. With separate email, CRM and invoicing systems that didn’t work together, Shaun didn’t have the ability to segment his marketing to reach potential new customers. Plus, he had no easy way to stay in touch with leads and existing clients while working on big projects.
Until he got Infusionsoft. The all-in-one system enables Shaun to use his extensive marketing know-how to target leads and contacts with tailored messaging. And, with Infusionsoft automatically following up with new leads, Shaun has more time to focus on building great relationships, leading to more projects from existing clients—and more fun.