Infusionsoft Success Story – Music Education Success Story

Jermaine Griggs

Founder of Hear and Play

Location: Santa Ana, CA
Owner: Jermaine Griggs
Employees: 4
Industry: Education

Key Results:

  • Increased repeat sales by 80%
  • Grew lifetime customer value from $90 to $375
  • Reduced time spent working by 60%

“Since implementing Infusionsoft in 2009, we’ve doubled our net profit and annual sales.”

Hear and Play + Infusionsoft: Making beautiful music together.

It all started with Bob Barker.

In the 70’s, Jermaine Griggs’ grandmother won a piano on “The Price is Right.” For hours, Jermaine would sit at that piano, teaching himself to play his favorite songs by ear. Soon, friends and neighbors were asking him to teach his method. At the age of 17, he scrounged up the $70 to register a domain name and began selling his lessons via the Internet.

Once orders started trickling in, the chaos began. With an e-commerce system and an email system that didn’t communicate, and a manual fulfillment process, Jermaine was spending a lot of his time doing repetitive tasks and fixing incorrect orders. And without a central CRM for client records, he couldn’t hold his sales team accountable for missed opportunities.

Infusionsoft changed all that. With a single piece of software, Jermaine could keep tabs on his sales team, send personal messages automatically and streamline his fulfillment process.

Fast forward to today. Jermaine now has three children of his own and Hear and Play is more successful than ever. Thanks to his marketing skills and Infusionsoft, Jermaine is able to provide his family with things he never dreamed of as a child. And most important, he works less—60% less—and spends a lot more time with his family.