Laura Roeder is no stranger to entrepreneurship. Her parents own an architecture business, which is what first sparked her interest in entrepreneurship. Today she is the founder of Roeder Studios, an online marketing and social media consulting company.
After graduating from The University of Texas with a degree in Advertising, Laura moved to Chicago to pursue her career. Online communities had always fascinated her, and she was especially interested in the way people share and explore the Web.
“When I was 22 years old, I quit my first and last job as a designer at an ad agency to start my own business. I had no idea what I was doing, but I knew that if I could find just one local business that needed me to build them a website I would be in business. And right away I had a tiny but thriving one-woman design business going,” says Laura.
Laura was able to manage her business to an extent, but she wanted to have the capacity to leverage her expertise to take on more clients. After moving to Venice, California, she decided to make the transition into social media consulting.
“So I took what I learned, and instead of talking to a client, I started talking to a video camera. Instead of in-person sessions, my strategic consulting is provided in the form of videos that you watch in your own office, on your own time, at your own pace,” says Laura.
A Disjointed Dilemma.
At this point, Laura had separate systems for email marketing and contact management. She used another system entirely for her shopping cart. While she wasn’t having much trouble with the systems individually, they didn’t integrate well with each other — which was slowing her business down.
“I hit a wall,” she says. “Without an integrated system, I couldn’t possibly keep an accurate customer list… when customers bought from [my shopping cart] they had to double opt-in to get added to my list, which many wouldn’t do. So I was spending hours manually updating contacts.”
Email marketing was also a problem. There was no way for her to separate old customers from new ones to tag them into a specific list and send updated promotions. What’s more, customer behavior wasn’t being tracked, so there were a lot of manual steps.
A Streamlined Solution.
With Infusionsoft, she’s decreased the number of emails she sends and increased the relevancy of the content, so every email is more effective. She gets more opens and higher click-through rates, her customer lists are accurate and segmented automatically, and her systems are integrated in one place.
“I’m no longer blanketing my list with the same messages,” says Laura. With Infusionsoft, she’s been able to fine-tune and segment her lists so she’s only sending information her customers want. She is continuing to grow her business, and says she’s been focusing on what’s next instead of having to address simple, repetitive tasks.
The Results Are In.
Webinars are Roeder’s best way of converting subscribers into customers. She says on average, 41% of members who attend a webinar sign up for a trial membership. She’s increased her annual revenue from $100,000 to $800,000, and grown her number of customers from 200 to 6,000. She has nearly 33,500 Facebook fans, and over 26,000 Twitter followers, 3,000 of which have been through Social Media Marketer, her subscription-based online marketing course. Best of all, Laura’s record growth is showing no signs of slowing—she has grown her number of leads from 2,000 to 85,000!