Download the top 5 E-Books for CRM and Small Business Marketing
CRM Spring Cleaning: How to Scrub and Polish Your List for Better Results
You clean out your closet every year—why wouldn’t you give the same attention to your CRM? It’s time to break out the digital pruning shears, trash can and buffing cloth and give it a good once-over.
Starting with a mess is good-as long as it gets tamed
Trimming tags and products can help you sell more efficiently
Keeping affiliate content fresh makes for more productive partners
Cleaning up custom fields helps clear up confusion
Reconnecting with neglected contacts can revitalize relationships
Your Game Plan
You don’t have to run a Fortune 500 company to harness the power of strategic planning. You just need to know how it’s done. Clate Mask, CEO and co-founder of Infusionsoft, makes it easy to get started.
Identify the purpose of your business
Understand how strategy guides planning
Establish a meeting rhythm for success
Involve and motivate your employees
Analyze results for continuous improvement
Turn your business vision into a reality with our Strategic Planning Worksheet
Master the Art of Upselling
Contrary to how many salespeople feel, upselling is not a bad word. It’s simply a matter of changing our perspective. Upselling is a way to provide broader solutions, add value to client relationships, and build loyalty.
View upselling in a positive, relational way
Ask the right questions to generate new leads
Recognize upsell opportunities by listening
Incorporate upselling into the buy/sell process
Use proven techniques tailored for success
Market Like the Ultimate Marketers
Every year, Infusionsoft holds a contest to find companies who are using innovative strategies and tactics to succeed in their sales and marketing.
The Lifecycle Marketing strategies The Rocket Company uses to be successful
Tips for all seven stages from the Lifecycle
Why free lead magnets are a great way to attract new leads
How to effectively nurture leads with personalized follow-up
Let’s Get Digital: How to Sell Online
In your store, your interactions with customers provide you with real-time feedback: the questions asked and body language used, as well as other forms of response that give you an idea of what customers are interested in buying.
How selling online can help you boost sales and find a new audience
How to identify the needs of your customers sell the benefits of your product
How to create product descriptions that sell
How to eliminate purchase anxiety with upfront information
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