Content Marketing & Conversion2022-06-04T14:09:51+00:00

Content & Conversion
Articles, Advice and Insights

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Why does most Content Marketing miss the mark and not be used?

Conversion (Content Marketing)|

Why does most Content Marketing miss the mark and not be used? | Strategies to make Content Marketing easier and more effective It’s widely understood that 90% of all marketing content has next to no impact on the markets it has been designed for (source American Marketing Association and others). This means, of the minority of organisations who have adopted [.....]

What are the best Content Marketing Books available? A list of nine essential Content Marketing books to help Marketers Create Content

Conversion (Content Marketing), Personal Goals Setting, Positioning (Career Planning), Top Reading and Resources|

What are the best Content Marketing Books available? A list of nine essential Content Marketing books to help Marketers Create Content Marketing with content that engages target audiences has fast become one of the dominant marketing strategies in the 2020’s. Many marketers will argue they have been doing it for decades - Seth Godin alludes to seeking permission to [.....]

What are the Positive Benefits of Creating a Content Marketing Strategy on an Organisation’s Marketing?

Conversion (Content Marketing)|

What are the Positive Benefits of Creating a Content Marketing Strategy on an Organisation’s Marketing? Marketing is about growth. And content marketing is about creating customer focused assets and material that help guide their decision making and ultimately encourage them to choose you. There are also a wide range of benefits that creating a consistent content marketing strategy has on [.....]

Dave Chaffey on Aligning Content with Customer Journey, Personalisation and Measuring Content Marketing

Conversion (Content Marketing)|

Dave Chaffey on Aligning Content with Customer Journey, Personalisation and Measuring Content Marketing This outtake focused on content marketing trends 2022 is taken from a live webinar earlier in 2022 recorded exclusively with Dave Chaffey, the UK’s leading digital marketing expert and tutor on MMC Learning’s MSc in Digital Marketing. In this video Dave talks about aligning content with customer [.....]

Three Steps to Creating Better, More Engaging Marketing Content

Conversion (Content Marketing)|

Three Steps to Creating Better, More Engaging Marketing Content Every business under the sun is turning to content to help them attract, engage and convert passing interest into buying conviction. But how do you stand out in an absolute ocean of choice? We recently chatted to Rene about creating engaging content and asked him three big questions occupying the minds [.....]

The Three Things Your Website Needs Most to Convert Business

Conversion (Website)|

The Three Things Your Website Needs Most to Convert Business Smart businesses build clear and coherent websites and run marketing campaigns that are designed to get as many potential customers to their own website as possible. We recently chatted to Mike Berry about high converting websites and asked him three big questions. Websites to some might just be [.....]

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