Content Marketing & Conversion2022-08-17T12:43:30+00:00

Content & Conversion
Articles, Advice and Insights

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How technology can transform your Content Marketing activities – more latest insights from Dave Chaffey

Conversion (Content Marketing)|

How technology can transform your Content Marketing activities - more latest insights from Dave Chaffey This outtake focused on content marketing trends 2022 is taken from a live webinar from January 2022 recorded exclusively with Dave Chaffey, the UK’s leading digital marketing expert and tutor on MMC Learning’s MSc in Digital Marketing. In this video Dave talks about applying the [.....]

Why most marketing professionals find content marketing hard – and three ways to make content marketing easier

Conversion (Content Marketing)|

Why most Marketing Professionals find Content Marketing hard - and three ways to make Content Marketing easier Survey statistics from SmartInsights indicate that around 60% of organisations still don’t have a documented content marketing strategy that drives the marketing activity of their business. Astounding when you consider the huge volume of effort businesses seem to put into marketing. Marketing [.....]

Content Marketing Trends 2022 with Dave Chaffey

Conversion (Content Marketing)|

Content Marketing Trends 2022 with Dave Chaffey This outtake focused on content marketing trends 2022 is taken from a live webinar from January 2022 recorded exclusively with Dave Chaffey, the UK’s leading digital marketing expert and tutor on MMC Learning’s MSc in Digital Marketing. In this exclusive 12 minute extract, Dave sets out some of the key trends [.....]

Dig into Content & Conversion – Attend our Marketing Summit 2022

Conversion (Content Marketing), MMC Updates|

Time to dig into content and conversion? Our recent masterclass with Dr Dave Chaffey made us realise how important content and conversion is to marketing professionals today. But the rate and pace of change in marketing - and specifically the rise to prominence of good, well targeted content that meets customer needs and motivates them to take action - makes [.....]

How can I make 2022 my best year ever as a Content Marketing professional?

Conversion (Content Marketing)|

How can I make 2022 my best year ever as a Content Marketing professional? Our overarching theme for 2022 is “content and conversion” as it is clear that content is going to be the dominant marketing practice being deployed. But there is still a huge disconnect with how to do it efficiently and effectively in a way to secure [.....]

How can I improve my content marketing skills?

Conversion (Content Marketing)|

How can I improve my content marketing skills? Content marketing is fast becoming the dominant skill required in the modern marketer. Whether it is the written word, video, audio or experiential, the concept of content transcends brand, digital, PR, creative in a way like no other marketing discipline. Being able to craft intelligent, entertaining and persuasive content and [.....]

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