Management and Leadership2022-08-17T12:47:52+00:00

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How to get your Marketing Team Thinking and Acting more Strategically

Productivity|

How to get your Marketing Team Thinking and Acting more Strategically In our recent protecting your Marketing career from the onset of AI post we talked about how creativity and strategy are two of the key ways to protect and preserve your marketing career from rising automation. With modern marketing departments requiring specialists with a broad understanding of core [.....]

How to Motivate Your Employees in Five Different Ways

Management and Leadership|

How to Motivate Your Employees in Five Different Ways It is no secret that enterprises with happy employees tend to be more successful. Those with a passion for their work and a sense of purpose are more productive. They take fewer sick days and are less likely to leave their jobs. Employees who are unmotivated, on the other hand, may [.....]

From imposter syndrome to Chartered Marketer – Helping Marketing professionals be the best they can be

Personal Goals Setting|

From imposter syndrome to Chartered Marketer - Helping Marketing professionals be the best they can be Working in modern marketing is an incredibly rewarding but tough career. In this new post, we explore how imposter syndrome can afflict all people in marketing roles at different times, how to spot it and how to deal with it [.....]

How to make SWOT analysis better and segment markets and customers much more effectively

Digital Marketing Planning & Strategy|

How to make SWOT analysis better and segment markets and customers much more effectively This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook sees Angela Hatton, marketing consultant, trainer and published author and MMC’s Rene Power discussing The Product Manager’s Toolkit, how to produce effective SWOT analysis and segmentation for competitive [.....]

How to succeed in getting sales and marketing to work harmoniously

Digital Marketing Planning & Strategy|

How to succeed in getting sales and marketing to work harmoniously This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Berry, marketing trainer and consultant and MMC’s Rene Power discussing how sales and marketing can practically work together to achieve common outcomes and [.....]

Presenting marketing effectively to the C-suite

Digital Marketing Planning & Strategy|

Presenting marketing effectively to the C-suite This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Berry, marketing trainer and consultant and MMC’s Rene Power discussing how to really present marketing in a way that helps business growth and transformation, and how you effectively [.....]

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