Marketing Management Blog
Articles, Advice and Insights
For Marketing, Content & Digital Managers
8 Reasons Why Marketers Should Complete a CMI Management Qualification
8 Reasons Why Marketers Should Complete a CMI Management Qualification It’s usual for many business professionals, marketers included, to ascend through structural levels of an organisation often without any formal management training. In many organisations, managers are often appointed through internal promotions or because of experience in their industry – but, without proper formal training. A promotion to marketing manager [.....]
Dave Chaffey on Aligning Content with Customer Journey, Personalisation and Measuring Content Marketing
Dave Chaffey on Aligning Content with Customer Journey, Personalisation and Measuring Content Marketing This outtake focused on content marketing trends 2022 is taken from a live webinar earlier in 2022 recorded exclusively with Dave Chaffey, the UK’s leading digital marketing expert and tutor on MMC Learning’s MSc in Digital Marketing. In this video Dave talks about aligning content with customer [.....]
Is Mark Ritson right in his stance on Strategic Marketing and Strategic Marketers?
Is Mark Ritson right in his stance on Strategic Marketing and Strategic Marketers? At MMC Learning, we like a lot of what Professor Mark Ritson has to say when he talks about the state of modern marketing. Whether he’s discussing the ten biggest myths of marketing, the ten most overused marketing models or waxing lyrical on epic brand marketing [.....]
How to get your Marketing Team Thinking and Acting more Strategically
How to get your Marketing Team Thinking and Acting more Strategically In our recent protecting your Marketing career from the onset of AI post we talked about how creativity and strategy are two of the key ways to protect and preserve your marketing career from rising automation. With modern marketing departments requiring specialists with a broad understanding of core [.....]
How to protect your Marketing career against the threat of automation and AI
How to protect your Marketing career against the threat of automation and AI Developments in marketing software have taken place at a breathtaking rate, making many aspects of the marketing and creative function not just easier, but borderline obsolete. The divergence into content by all specialists in the marketing field has meant many marketers now need to write [.....]
How to improve the perception of Marketing in your business – and perception of you as a Pivotal Marketer
How to improve the perception of Marketing in your business - and perception of you as a Pivotal Marketer Essential advice for aspiring Marketing Managers and Directors In one of our previous posts, we talked about The six key skills every modern marketer needs to master to be successful in 2022. Many of the points we discuss [.....]