Why investing in your marketing team is the best investment you can make - and seven ways to do it! Any leader in any organisation with more than a dozen or so employees will need to make some difficult decisions, especially involving where they should invest time and resources. Investing in your people can have wide-ranging and beneficial effects [.....]
Defining strategy and ensuring it is consistently implemented This out take from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Baxter strategy expert and MMC’s Rene Power covers why clear strategy needs to be implemented consistently for it to work effectively and actually defining it. [.....]
The strength of your business depends on many things. But, among the most important components of growing your business is getting new customers. So, when potential buyers come to your website, it is important that you are driving them to a page where the message draws them in and has a specific call to action that gets them to give you their information. Calls to action can be anything from requesting more information about your business to signing up for your weekly newsletter.
How do you Stop Holding Yourself Back... In this post, I have been reflecting on a video from one of my favourite authors Simon Sinek. I have been in the game of education and consultancy for two decades and it is very clear, when parts of my career progressed very well and when parts became very stagnated. The [.....]