The Latest Marketing Knowledge

Our knowledge hub will help you develop and expand your marketing knowledge and skills.  We have a wide range of expert articles and marketing resources which cover key areas and marketing disciplines including Planning & StrategyThe CustomerThe Marketing MixDigital Marketing and Other Topics.

Whether a junior marketer or at management level and whatever your marketing role or objective, our resources are designed to help you hone your marketing knowledge and skills via our expert written content, insights, case studies, videos, and tips.

Use the menu above to navigate our extensive library of content, or see the latest articles and resources in each marketing category below:

Planning & Strategy

The Customer



This tutorial shows how eCRM draws on the basic principles of CRM, relationship marketing and database marketing. By the end of it you will also know how to: a) list the CRM stages and b) keep the relationship alive. Relationship [.....]

The Marketing Mix

Packaging Design


Packaging design is seen by Customers as part of the product they buy. Good packaging design can create competitive advantage… through lower costs; more attractive packs; more convenient packs; more protective packs and more environmentally friendly packs. Ideally packs should [.....]


Email Marketing


Email can invite traffic to your site as well as enhance relationships with customers. Like direct mail, opt-in email sends relevant personal information to carefully selected targeted audiences. It pushes tailored messages to hundreds, thousands or even millions in [.....]

Viral Marketing


This tutorial explores briefly some of the types of viral marketing: tell a friend send an ePostcard send a screen saver send a game send a newsletter pyramid offer viral communities. Viral marketing accelerates word of mouth online by harnessing [.....]

Other Topics

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