The Latest Marketing Knowledge
Our knowledge hub will help you develop and expand your marketing knowledge and skills. We have a wide range of expert articles and marketing resources which cover key areas and marketing disciplines including Planning & Strategy, The Customer, The Marketing Mix, Digital Marketing and Other Topics.
Whether a junior marketer or at management level and whatever your marketing role or objective, our resources are designed to help you hone your marketing knowledge and skills via our expert written content, insights, case studies, videos, and tips.
Use the menu above to navigate our extensive library of content, or see the latest articles and resources in each marketing category below:
Planning & Strategy
How to do a Competitor Analysis
2022-01-22T16:07:06+00:00Competitor Analysis: Doing it the Right Way Competitor Analysis is a lot of work - it needs to be done correctly. In this article, we will teach you how to do a good competitor analysis for your business so [.....]
How to Write a Marketing Plan
2022-01-22T15:51:32+00:00How To Write a Marketing Plan and What to Include Marketing plans are an essential part of a successful marketing strategy. This article discusses the importance of a marketing plan, what needs to be included in a marketing plan [.....]
Integrated Marketing Communications Plan
2022-01-22T11:08:02+00:00What Is an Integrated Marketing Communications Plan? Consumers today have moved on in different ways from those of even 10 years ago, as a result of big changes: The financial collapse of 2008 and subsequent recession in Europe [.....]
The Customer
Integrated Marketing Campaign
2022-01-22T11:13:50+00:00Integrated Marketing Campaign All Integrated campaigns need to focus on the Customer. Let's have a look at some key aspects of this. Focus on Customer Loyalty Customer loyalty is a deeply-held commitment that causes a customer to [.....]
The Marketing Mix
Marketing Communications Mix Theory
2022-01-23T19:20:41+00:00How do we communicate in the Marketing Communications Mix? How do customers process information? There are many models and theories. Let’s take a brief look at some of them. Simple Marketing Communications Mix models show a sender sending a message [.....]
What is Marketing Communications?
2022-01-22T13:35:44+00:00Marketing Communications For Marketers, you must understand the importance of effective internal and external communications in building sustainable relationships and delivering customer value. Recognise the importance of communications planning in delivering marketing solutions, and of how product and [.....]
Marketing Mix
2022-01-23T19:19:15+00:00It is a framework which helps to structure the approach to each market. The mix is a bundle of variables which are offered to the customer. These include the product or service itself (its advantages); its availability (the place [.....]
Digital
Email Marketing
2022-01-23T19:30:12+00:00Email can invite traffic to your site as well as enhance relationships with customers. Like direct mail, opt-in email sends relevant personal information to carefully selected targeted audiences. It pushes tailored messages to hundreds, thousands or even millions in [.....]
Viral Marketing
2022-01-22T16:25:34+00:00This tutorial explores briefly some of the types of viral marketing: tell a friend send an ePostcard send a screen saver send a game send a newsletter pyramid offer viral communities. Viral marketing accelerates word of mouth online by harnessing [.....]
Website design Objectives
2022-01-22T16:19:14+00:00Web design presents a challenge few have mastered. We have all used web sites that provide us with what we are looking for, and many more that don't, but what makes some sites more appealing than others? This tutorial [.....]
Other Topics
Sales Channel Support – Purpose
2022-01-22T16:33:16+00:00The sales channel support process involves: Sales representatives who meet with prospects Retail staff at retailers Agents – partners or alliances who sell on behalf of the company Wholesalers and distributors who also sell on behalf of the company. Here [.....]
Marketing Planning Process
2022-01-22T16:02:03+00:00The Marketing Planning Process: How to plan your marketing strategy The marketing planning process is a systematic and methodological approach for planning, forecasting and coordinating all marketing needs and objectives. It is a structured and systematic approach for developing, [.....]
What is a Marketing Plan?
2022-01-22T15:56:23+00:00What Is A Marketing Plan? A marketing plan is a detailed set of strategies for communicating, promoting, and delivering a product or service to a defined audience. A marketing plan may cover media advertising, social media, public relations, sponsorship, [.....]