Consumer Behavior Articles & Resources

Consumer Behaviour

2022-01-20T15:55:40+00:00

Why do customers buy? What goes on inside a customer's mind before, during and after a purchase? How do buyers choose? What are the hidden influences? How do buyers process information? Unlocking these secrets opens the door to success. Why buy a Coca-Cola? Is it because of thirst? Why buy Levi's jeans? Is it to [.....]

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