Customer Relationship Archives

Customer Relationship Management Articles & Resources

eCRM

By imran|2022-01-23T19:33:57+00:00December 24th, 2021|

This tutorial shows how eCRM draws on the basic principles of CRM, relationship marketing and database marketing. By the end of it you will also know how to: a) list the CRM stages and b) keep the relationship alive. Relationship Marketing is all about building relationships with all external parties involved in marketing. CRM focuses specifically on the relationship with customers and eCRM focuses even further on the electronic relationship with ...

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Integrated Marketing Campaign

By imran|2023-05-16T12:27:35+00:00December 24th, 2021|

Integrated Marketing Campaign All Integrated campaigns need to focus on the Customer. Let's have a look at some key aspects of this. Focus on Customer Loyalty Customer loyalty is a deeply-held commitment that causes a customer to purchase a preferred product or service repeatedly, despite other influences and competing marketing efforts designed to encourage them to switch. Customer loyalty is important: research suggests that it is more profi ...

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