Customer Relationship Archives

Customer Relationship Management Articles & Resources

eCRM
eCRM

eCRM

2022-01-23T19:33:57+00:00

This tutorial shows how eCRM draws on the basic principles of CRM, relationship marketing and database marketing. By the end of it you will also know how to: a) list the CRM stages and b) keep the relationship alive. Relationship Marketing is all about building relationships with all external parties involved in marketing. CRM focuses [.....]

Integrated Marketing Campaign
Integrated Marketing Campaign

Integrated Marketing Campaign

2022-01-22T11:13:50+00:00

Integrated Marketing Campaign All Integrated campaigns need to focus on the Customer. Let's have a look at some key aspects of this. Focus on Customer Loyalty Customer loyalty is a deeply-held commitment that causes a customer to purchase a preferred product or service repeatedly, despite other influences and competing marketing efforts designed [.....]