Customer Relationship Management Articles & Resources
eCRM
This tutorial shows how eCRM draws on the basic principles of CRM, relationship marketing and database marketing. By the end of it you will also know how to: a) list the CRM stages and b) keep the relationship alive. Relationship Marketing is all about building relationships with all external parties involved in marketing. CRM focuses specifically on the relationship with customers and eCRM focuses even further on the electronic relationship with ...