Introduction to Marketing Articles & Resources

Marketing Planning Process


The Marketing Planning Process: How to plan your marketing strategy The marketing planning process is a systematic and methodological approach for planning, forecasting and coordinating all marketing needs and objectives. It is a structured and systematic approach for developing, implementing, executing and evaluating marketing strategies. The marketing planning process The marketing planning process starts [.....]

What is a Marketing Plan?


What Is A Marketing Plan? A marketing plan is a detailed set of strategies for communicating, promoting, and delivering a product or service to a defined audience. A marketing plan may cover media advertising, social media, public relations, sponsorship, direct mail, and more. There is a lot of jargon in the world of marketing, [.....]

History of Marketing


Marketing is a relatively young discipline. Some, however, argue that it has been around for a long time. Trade and payment in money, goods and services has been around for many thousands of years. Barter or counter trade is becoming popular in business again. Counter trade is more common than you think. Have a look [.....]

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