Market Segmentation

Market Segmentation Articles & Resources


By |2023-05-24T08:05:22+00:00December 24th, 2021|

A segment is a unique group of customers (or potential customers) who share some common characteristics which make them different from other groups of customers. People are different. Some segments may have different needs, they may require different versions of the same product; they may pay different prices; they may buy in different places; they may be reached by different media. In consumer markets, customers and prospective customers can be ...

Comments Off on Segmentation