Marketing Mix Articles & Resources

What is Marketing Communications?

2022-01-10T11:26:35+00:00

Marketing Communications For Marketers, you must understand the importance of effective internal and external communications in building sustainable relationships and delivering customer value. Recognise the importance of communications planning in delivering marketing solutions, and of how product and brand management can enable organisations to deliver customer value. There are different components of the [.....]

Distribution Channels

2022-01-10T12:13:09+00:00

What is meant by Distribution Channels in marketing? Buying a computer in the post, petrol at a supermarket, mortgages over the phone and phones themselves from vending machines are just some innovations in distribution which create competitive advantage as customers are offered newer, faster, cheaper, safer and easier ways of buying products and services. [.....]

Service

2022-01-10T10:51:36+00:00

Growth and Importance of Services Sales of services in both consumer and organisational markets are expanding. At home and overseas services are also being exported; in fact they are the fastest growing part of international trade. Why? Freedom. Freeing up personal time and freeing up business overheads. Consumers want services that free up their leisure [.....]

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