Sales Channel Support – Purpose


The sales channel support process involves: Sales representatives who meet with prospects Retail staff at retailers Agents ā€“ partners or alliances who sell on behalf of the company Wholesalers and distributors who also sell on behalf of the company. Here are the ā€˜7Pā€™ stages of Sales Channel Support: 1. Prospecting ā€“ identifying potential customers 2. [.....]

Marketing Planning Process


The Marketing Planning Process: How to plan your marketing strategy The marketing planning process is a systematic and methodological approach for planning, forecasting and coordinating all marketing needs and objectives. It is a structured and systematic approach for developing, implementing, executing and evaluating marketing strategies. The marketing planning process The marketing planning process starts [.....]

What is a Marketing Plan?


What Is A Marketing Plan? A marketing plan is a detailed set of strategies for communicating, promoting, and delivering a product or service to a defined audience. A marketing plan may cover media advertising, social media, public relations, sponsorship, direct mail, and more. There is a lot of jargon in the world of marketing, [.....]

History of Marketing


Marketing is a relatively young discipline. Some, however, argue that it has been around for a long time. Trade and payment in money, goods and services has been around for many thousands of years. Barter or counter trade is becoming popular in business again. Counter trade is more common than you think. Have a look [.....]

Direct Marketing


Direct Marketing gives an organisation access to the target market without any intermediaries. The customer is sold to inside their own home or office. And delivery follows, directly into the home or the office. This is 'armchair shopping' since customers do not have to go out, shop and traipse wearily home again. For example, pizza [.....]

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