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Distribution Channels

By |2022-01-23T19:36:23+00:00December 24th, 2021|

What is meant by Distribution Channels in marketing? Buying a computer in the post, petrol at a supermarket, mortgages over the phone and phones themselves from vending machines are just some innovations in distribution which create competitive advantage as customers are offered newer, faster, cheaper, safer and easier ways of buying products and services. Without distribution even the best product or service fails. Author Jean-Jacques Lambin be ...

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