Mastering Facebook Advertising for Beginners

A series of online live Masterclasses for Beginners, Freelancers and in-house Marketers who want to master Facebook advertising to drive more visitors and leads.

Mastering Facebook Advertising for Beginners

Date: (tbc) Six online masterclasses + coaching calls over 4-6 weeks

Location: Online, login from anywhere

Price:  Attend first lesson for FREE, register your interest below

Register your interest in this Masterclass

Register your interest

What is covered in the Masterclasses?

These Masterclass sessions are designed to give you insights into how successful Marketers are using this platform and give you actionable strategies that you can implement immediately back into your business.

Module 1 – Mastering Facebook Advertising

  • Setting your goals
  • Targeting
  • Creating Ad copy
  • Creating visuals
  • Budgeting for success
  • Campaign management
  • Optimisation techniques

Module 2 – Setting goals

  • Campaign goals
  • Paid advertising channels
  • Different Ad types
  • 10x ideas
  • Case studies
  • Creating your funnel

Module 3 – Audiences

  • Your ideal customer
  • Research tools
  • Custom audiences intro
  • Pixels
  • Build your audience
  • Remarket to visitors
  • Case studies 1

Module 4 – Creating Ad Copy

  • Follow the guidelines
  • Campaign structure
  • Write your Ad
  • Content that attracts
  • Content that converts
  • Meeting goals
  • Case studies 2

Module 5 – Creating Visuals

  • Follow the guidelines
  • Useful design tools
  • Pick a theme
  • Creating images
  • Choosing images
  • Photography tips
  • Video
  • Case studies 3

Module 6 – Budgeting and Campaign Management

  • Budget types
  • Using 3rd party tools
  • Management insights and tips
  • Campaign optimisation
  • A/B testing
  • Testing content

All delegates will receive a series of ebooks, white papers and templates


What do you get?

  •  Attend live online Masterclasses over a period of 4-6 weeks (60-90min for each online class).

  •  Attend live coaching calls designed for you to share your targets, experiences and challenges.

  •  Access to online learning system – you will get your own username and password to access your course materials.

  •  Watch webinar playbacks – if you can’t make the live session, don’t worry we will record it and make it available in your online learning area.

  •  Download PDF transcript – if you prefer reading, the transcript from our online sessions will be made available.

  •  Download audio files – audio files will be made available for you to listen on the go.

  •  Download PDF checklists – we will be covering lots of practical content in the sessions to make it easy to take ACTION, download the checklist to help you.

  •  Bonus content – eBooks and conference videos – access a series of eBooks on lead generation and conversion as well as Industry leader videos giving advanced insights into the future of Digital Marketing.

Online Masterclasses FAQ

Online masterclass times are listed in Greenwich Mean Time (GMT).  Follow this link to find the webinar start time in your local time zone:

Our online masterclasses are recorded and uploaded to the MMC Learning site within 2 days of the live presentation. With your registration for the live webinar, you will also receive personal access to the webinar recording. Once the webinar recording is available on the MMC Learning site, you will receive an email with instructions on how to access the recording.

Each online masterclass is between 60-90min.

We use GoToMeeting for our online masterclasses. You can listen in either via a phone or internet connection and watch the slides on screen. A handy chat area enables delegates to submit questions and comments.  If you can’t make the masterclass live, or get called away during the session, it’s no problem as you’ll also be given full access to the video recording.

Absolutely! In fact we actively encourage questions. You will be able to type your questions into the chat area and our webinar administrator will ensure the trainer is aware of them. Occasionally you may be invited to ask a question or provide your own input using your microphone, if you wish to do so. If we happen to receive many questions we may need to come back to some of them towards the end of the session.

Yes. We will pause for 10 minutes after every 45 minutes for comfort / refreshment breaks. Webinars resume promptly after the break.

No problem! Our online masterclasses are recorded and uploaded to the MMC Learning site within 2 days after the live presentation. With your registration for the masterclass, you will also receive personal access to the masterclass recording. Once the masterclass recording is available on the MMC Learning site, you will receive an email with instructions on how to access the recording. You can access and download the masterclass up to three months after the live presentation.

All the slides are displayed on the webinar screen which you will have ongoing access to afterwards via the recordings. Slides will be available for download.

Register your interest / book your place

Fill out the form below to register your interest.

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We take your privacy seriously and will not SPAM you, giving you an easy option to unsubscribe at anytime. MMC Learning is based at Digital Innovation, Manchester Metropolitan University, Oxford Road, Manchester, M1 5GD, United Kingdom. Tel: +44 (0) 7956 980280.