Mastering Google AdWords (PPC) for Beginners

A series of live online Masterclasses for Beginners, Freelancers and in-house Marketers who want to master Google AdWords (Pay Per Click) to attract potential new customers and more visitors to your website.

Mastering Google AdWords


Location: Online, login from anywhere

Price:  £197 early bird, register your interest below

Register your interest in this Masterclass

Register your interest

What is covered in the sessions?

These Masterclass sessions are designed to give you insights into how successful Marketers are using this platform and give you actionable strategies that you can implement immediately back into your business.

Module 1 – Mastering Google Adwords

  • Research your target audience
  • Market trends
  • Ad structure and copy
  • Campaigns that convert
  • Optimisation and testing
  • On-going management

Module 2 – Keyword Research & Structure

  • Research tools
  • Grouping keywords
  • Search query types
  • Negative keywords
  • Create your mindmap
  • Beyond keywords

Module 3 – Ads

  • Titles that attract
  • Creating descriptions
  • Policies
  • Grabbing attention
  • Extentions
  • Testing
  • Copy & words that convert

Module 4 – Campaigns

  • Campaign types
  • Structure and naming
  • Network and targeting
  • Bidding and budgets
  • Delivery
  • Advanced options

Module 5 – Display & Re-Marketing

  • Overview of options
  • Ad group structure
  • Managing placements
  • Re-Marketing
  • Contextual options
  • YouTube

Module 6 – Campaign Management

  • Setting and measuring goals
  • Customising the dashboard
  • Conversion monitoring
  • Optimising campaigns
  • Quality score
  • A/B testing

Who should attend?

What do our previous delegates say?

Wow the potential is mind-blowing. Can’t wait to try these strategies for myself
Chris Watson
I have attended many webinars in the past…learnt tons
Graham Mason
This was by far the best webinar I have attended in ages. You gave clear, actionable steps we can start using immediately ….Thanks
Sue Shawcross

What do you get?

  •  Attend live online Masterclass sessionsOver a period of 4-6 weeks, attend a series of 60-90min live online Masterclasses.
  •  Attend live coaching callsThese are designed for you to share your targets, experiences, challenges and get some direction.
  •  Access to online learning systemYou will get your own username and password to access your course materials.
  •  Watch webinar playbacksIf you can’t make the live session, don’t worry we will record it and make it available in your online learning area.
  •  Download PDF transcriptIf you prefer reading, the transcript from our online sessions will be made available.
  •  Download to Audio filesAudio files will be made available for you to listen on the go.
  •  Download PDF checklistsWe will be covering lots of practical content in the sessions to make it easy to take ACTION, download the checklist to help you.
  •  Bonus content – eBooks and conference videos Access a series of eBooks on lead generation and conversion as well as Industry leader videos giving advanced insights into the future of Digital Marketing.

Register your interest

Fill out the form below to register your interest.

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PRIVACY and Contact Information
We take your privacy seriously and will not SPAM you, giving you an easy option to unsubscribe at anytime. MMC Learning is based at Digital Innovation, Manchester Metropolitan University, Oxford Road, Manchester, M1 5GD, United Kingdom. Tel: +44 (0) 7956 980280.