Mastering YouTube and Online Video for Beginners

A series of online live Masterclasses for Beginners, Freelancers and in-house Marketers who want to master YouTube and online video.

Mastering YouTube and Online Video

Date: (tbc) Six online masterclasses + coaching calls over 4-6 weeks

Location: Online, login from anywhere

Price:  Attend first lesson for FREE, register your interest below

Register your interest in this Masterclass

Register your interest

What is covered in the online Masterclasses?

These Masterclass sessions are designed to give you insights into how successful Marketers are using this platform and give you actionable strategies that you can implement immediately back into your business.

Module 1 – Mastering YouTube and Online Video

  • Video platforms
  • Research your target audience
  • Video content types
  • Campaign creation tips
  • Reach and visibility
  • Using Google AdWords
  • Campaign management and optimisation

Module 2 – Getting started and research

  • Assessing your options
  • Video platforms
  • Your audience
  • Campaign goals
  • Research tools and insights
  • Keyword and demand analysis
  • Industry level best practice

Module 3 – Video content planning

  • Testimonial videos
  • Product demo videos
  • How to videos
  • Story telling videos
  • Animated explainer videos
  • Educational content
  • Interviews
  • Humour and viral content
  • Case studies 1

Module 4 – Campaign Creation

  • Branding your channel
  • Playlists
  • Sales funnels
  • Call to actions
  • Video upload and keywords
  • Outsourcing production
  • Content planning
  • Case studies 2

Module 5 – Reach and visibility

  • Hosting videos
  • Google AdWords
  • Social sharing
  • Going viral
  • User generated content
  • Search engine optimisation
  • 3rd party websites and affiliates
  • Case studies 3

Module 6 – Campaign Management

  • Setting and measuring goals
  • Customising the dashboard
  • Conversion monitoring
  • Optimising campaigns
  • Google analytics
  • Future of video marketing

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PRIVACY and Contact Information
We take your privacy seriously and will not SPAM you, giving you an easy option to unsubscribe at anytime. MMC Learning is based at Digital Innovation, Manchester Metropolitan University, Oxford Road, Manchester, M1 5GD, United Kingdom. Tel: +44 (0) 7956 980280.